Kick Game arrives in Milan, party with music dignitaries

On Sunday, February 19, 2022, the first Kick Game flagship store opens on Corso Matteotti in Milan. The luxury streetwear label from the UK has positioned itself five minutes from the Duomo, thanks to the presence of British rapper Fredo, co-founder of the brand.

The flagship store covers an area of ​​nearly 250 square meters. Here you will find space for the rarest and most hard-to-find sneakers as well as unique pieces from iconic streetwear brands such as BAPE and Brocken Planet With which the game Kick.

Kick game, all the VIPs are present at the opening

In the Kick Game event in Milan, between music and fun, many important musical talents participated such as pleasurejust came back from second place at the Sanremo Festival, Cabo Plaza, Shiva, Tony Ive, Roof. But also friends of the British rapper cold, Brand co-founder, former boxer artist Omar Hassan and actors Ludovica Frasca and Simone Sosina And Major Val.

Group founders comment:

“Milan is home to some of the world’s leading fashion houses and we are delighted to join this city.” – Announce Alicia Thompson, Group CEO-“Kick Game’s arrival in Milan is just one First stop in Europe, as we plan to expand further in the coming months. Luxury streetwear continues to gain popularity all over the world and we are dedicated to increasing its visibility and accessibility High-end sneakers in Europe and beyond.”

At the same time Robert Franks, founder of Kick Gamecomments: “We have been waiting for the right moment to launch our brand in Europe and now it has finally arrived. For this occasion the brand completed this year Decadewants to participate Great talent for rapping Who perfectly interprets street style including British rapper Fredo. The flagship store in Milan is our eighth and largest store: the goal in the next few years is to continue growing.”

Kick Game, a very social brand

The brand is a staple of UK streetwear culture with its popular content showcased YouTube and social channels. Latest movies starring the likes of Central Cee, Jason Derulo, Burna Boy, Fredo, and YouTubers iShowSpeed They collected more Nine million views. Moreover, Kick Game has also established itself among Italian artists, presenting the rising star Lazza, one of the most recognizable names in Italian rap, in an episode of the format ‘Sports shoes shopping Visible on the brand’s Youtube channel. Kick hosted a popup for Rondozaan Italian artist who has collaborated with Tion Wayne, Central Cee and Russ Millions.

Moreover, the brand has expanded into the world of sports by hosting the football player in some episodes of the “Sneaker Shopping” format. Eddie Nketiah and a martial arts athlete Buddy Pemblett It got more than 1.2 million views. Nowadays, fashion and sneaker technology go hand in hand With results approaching cult collectors. In fact, in recent years, sneakers have reached very high levels of sales and are now popular not only among the youngest.