For Italian football fans living in the United States, comes the good news: Serie A is coming to New York. The Serie A Board, meeting yesterday, has approved the opening of a branch on 6th Avenue, just a few steps from the Empire State Building. In the new office will serve Charlie Stiltano, Scott Guglielmino and Marco Messina, historical reference points in the United States for fans.
“With great satisfaction, we are preparing to open our first Lega Serie A offshore office, finalizing a project that has been going on for months and has been postponed due to the pandemic – this is the comment of Luigi De Servo, CEO of Lega Serie A – from the next day in in January, We will be working in midtown Manhattan, promoting Serie A’s image in North America and building an ongoing dialogue with CBS and a large community of our Championship fans.
For De Siervo, with this bridge of communication with the United States, “You will have the opportunity to develop new initiatives and business opportunities across the American soil, for us and our clubs, and to continue our internationalization strategy which in the coming months expects to open from other offices around the world, starting in Dubai and Shanghai”
During the meeting, it was also decided to launch a strong and decisive anti-counterfeiting measure thanks to the services of two leading companies in their sector: Corsearch will take care of protecting the digital space, while the Carpinvest Group will be charged with the fight against the sale of counterfeit goods near stadiums.
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