Mickey Mouse packs up and takes it to the web Disney’s new strategy In fact, to survive the pandemic is to focus everything on home entertainment. You can save the saveable by quickly Disney Plus, The content streaming platform that really gives a lot of satisfaction, when what was previously material must necessarily end up online. It is the destiny that belongs to him Many Disney stores that will be closed in favor of e-commerce Try to reduce losses. In short, the number of employees at risk of dismissal who work for the entertainment giant is increasing. Just Last year, it was announced that the number of members of the monster would be reduced by 28 thousand.
The doors of Disney stores are closed
The numbers, after all, speak for themselves. In the midst of a pandemic, Disney has announced commitments of more than $ 710 millionWhile revenues fell to 14.7 billion compared to 19.1 billion in the same period of the previous year. Above all, its theme parks suffer from declining revenues from screening movies in cinemas, as well as 300 stores around the world.
That’s why Disney is considering an important cleanup: Close at least 20% of its stores. Only in the USA, those who pull the shutter will be 60 years old. This is despite the fact that there are in fact no closures in the US that require it to be closed, but Americans, it seems, in the recent period physically prefer to go only to stores that sell basic necessities, and buy everything else online.
“We now intend to create a more flexible and connected e-commerce experience that gives consumers easy access to unique and high-quality products across all of our franchises,” the bitter pill coated. Stephanie YoungDisney’s president of Consumer Products, Games and Publications. Company representatives refused to inform the press of where the Disney stores would be closed and how many employees would be fired. It is only known that Disney stores operating inside other outlets such as Target in the US and Alshaya Group stores in the Middle East are closed.
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