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The power of TIM connections to overcome stereotypes. The stars of the new site, on the air starting tomorrow, are the players of the women’s national team who will play the World Cup in Australia and New Zealand.


July 12, 2023

Tomorrow TIM Group’s new ad will be on air, Azzurre who will represent Italy at the FIFA Women’s World Cup which kicks off on July 20 in Australia and New Zealand.

At the heart of the story, produced by THINK CATLEYA e.g Directed by filmmaker Cinzia Pedrisetti, A bit of a fan of the women’s national team, who, out of passion, want to fulfill the dream of becoming a professional soccer player by pushing boundaries and prejudices that can still be a difficult hurdle to overcome even in the world of sports.

Advertising is a new chapter in the campaign Communication power Which emphasizes the importance of relationships to transcend distances and find strength and motivation to carry out ever more ambitious projects. TIM is committed to overcoming gender stereotypes, as has the girls of the national soccer team.

TIM is the lead partner for the women’s national soccer team and supports the talents of women in every field, starting in the world of sports, because gender equality can’t wait.

Måneskin ‘The Loneliest’ is the soundtrack for the instant broadcast broadcast tomorrow on major TV stations in 30″ and 45″ format and on Publitalia Networks in special edition 50″, on the web with a dedicated video strategy and on social media.

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Production House: Think Cattleya

Executive Producer: Martino Benvenuti

Director: Cinzia Pedretti

Director of Photography: Benjamin Rowe / Emmanuel Zarlinga

Post Production: Artifice/Xchanges

Agency: Havas Milan

Soundtrack: The Loneliest – Måneskin

Earl Warner

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