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Women’s European Championships, record attendance with impressive numbers

The group stage of UEFA Women’s Euro 2022 ended with growing records on and off the field: new numbers of high appearances, total goals scored, number of internet searches and more.

On the pitch, he scored 14 goals for England in three group stage matches, an all-time record in the competition, while host Beth Mead became the first player to score five goals in the group stage, the first alongside Germany’s Alexandra Pope. A woman scores in all three group matches. Meanwhile, Julie Nelson of Northern Ireland became the oldest player to score at the Women’s European Championship, scoring against Norway at the age of 37 years 33 days.

However, while the numbers on the field were impressive, the numbers on the other side of the arc were even more impressive. Even before the tournament started, 500,000 tickets had been sold (more than double the previous record of 240.055 set at Euro 2017 in the Netherlands) and a giant of 68,871 was revealed to watch England beat Austria 1.-0 in the opening match, winning The previous best number of 41,301 was set in the 2013 final in Solna. This record is likely to be broken again in the Wembley final.

In total, 369,314 fans bought tickets for the group stage match; averaging over 15,300 in 24 matches, with this record of 240.055 matches at the 2017 Women’s European Championship, being defeated in 16 of the 31 finals in 2022. The attendance record for a group match not including the hosts was beaten three times: there were 16,819 in Spain vs Finland, then 21342 in Holland and Sweden and finally 22.596 when the Dutch beat Switzerland 4-1 in Sheffield confirming their place in the quarter-finals.

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The excitement of the tournament is also reflected in the attendance of 90,000 fans before the final matches, 100,000 cheering banners distributed in the stadiums and more than 10,000 fans who participated in colorful fan tours of the stadiums before the matches. Local authorities in Sheffield reported that turnout in the city center increased by 22% on July 9, the day the Netherlands met Sweden in Bramal Lane.

These numbers are impressive for the host cities and tournament partners are also benefiting from global interest in the competition. With all official match statistics and information, nightly highlights and details on where to watch matches on TV, the official website and mobile app for UEFA Women’s EURO 2022 has become the number one destination for fans and media. Receiving over 5.25 million visits (and nearly 20 million page views) ) So far: More than twice the same stage as the 2017 edition. About 30% of these visits come from the UK, where local fans are eager to buy match tickets and catch up on teams’ performances on the all-time popular Live MatchCentre.

Social channels also bring together the passion of EURO ladies: more than four times more followers have been gained on the official channels Twitter, Facebook, Instagram, TikTok and Snapchat since the start of the tournament compared to the stage similar to the 2017 event. Video shares are ten times more than the previous finals, with TikTok, the entertainment platform The official page for the competition, which led to further growth and participation by offering fans invisible corners, behind-the-scenes content and an engaging live show that lifts the lid on the biggest woman in the EURO.

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Nadine Kesler

“This European Women’s Championship is what we have all been aspiring and hoping for,” says Nadine Kessler, UEFA Women’s Head of Women’s Football. “It’s a record-breaking start to finish and raises the bar to a new and never-before-seen level in every aspect, both on a sporting and organizational level.

“So much work and dedication has gone into preparing for this tournament and seeing it all turn out to be amazing. We have invested more than ever, players, teams and fans in the stadiums and at home, as well as our partners we can see and hear this. We are nearing the end of the business. We will see more From broken records. I’m very excited for the Round of 16, with some great matches coming up, and we are all set to leave an amazing legacy behind when the trophy is presented to the winners at Wembley on July 31.”

Queenie Bell

"Introvert. Avid gamer. Wannabe beer advocate. Subtly charming zombie junkie. Social media trailblazer. Web scholar."

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