Will Amazon regain football rights in the Italian League?

All eyes in the world of Italian television and sports will be on Amazon on Thursday when the envelopes open for nominations for the best Italian football tournament in the Italian Serie A.

Amazon is expected to be among the bidders to acquire the rights to broadcast the domestic first division, which could cause major disruptions to the television and broadcasting scene in the country.

Serie A manager Luigi Di Cervo confirmed that talks with Amazon were underway during his appearance on the RAI radio show earlier this week, but warned that the league wanted to avoid splitting rights deals to ensure Serie A fans did not need to Multiple subscriptions to see. All games.

Amazon? Di Cervo told RAI Radio. “Our goal is to maximize one hand [revenues] But also so that all matches are played on one platform. We have to understand whether [Amazon] The Serie A manager added that they have the strength to compete and buy different packages … We will not discover their true intentions until after the bags are opened.

Amazon representatives in Italy and the United Kingdom declined to comment.

Amazon’s Serie A match would put him in his pocket in front of Comcast Sky Italia-owned pay-TV operator, who has shared the rights with DAZN, the sports platform of Ukrainian billionaire Lev Blavatnic. Serie A Football League It is the center of Sky activities in Italy.

Unlike Netflix, Amazon Prime He sought sports rights as a means of promoting original series and movies, and delving deeply into sport in the United States by acquiring the rights to NFL games.

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In Europe, in late 2019, Amazon signed a three-year deal to acquire the rights to 16 matches in the Champions League for Prime Video in Germany. Amazon Prime Video is in its second year as a national television partner in the English Premier League Soccer. In football-loving Italy, they took their first step last December, securing exclusive broadcast rights for 16 UEFA Champions League football matches live on Wednesday nights, as well as the European Super Cup. UEFA, for three seasons from 2021/2022. The company reportedly paid € 80 million ($ 98.8 million) per season.

Serie A currently maintains a € 973 million ($ 1.1 billion) domestic broadcast contract with Sky Italia and DAZN and is said to be aiming to raise at least € 1.15 billion ($ 1.40 billion) per season over the next three years of pay-TV rights. .

Sky Italia and DAZN have to make high performances. Among the potential bidders, there will be Mediaset and Discovery by Silvio Berlusconi, one of the main players in Italy.

Queenie Bell

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