WhatsApp, the instant messaging platform, is planning news that will irritate many of its users, who have used the app so far in a completely free, fast and secure way.
Several changes recently made by WhatsApp have greatly improved its use, and further updates are scheduled in the future, such as extended video calls to 32 participants. However, not everything seems to turn in favor of the users.
Planned update of WhatsApp
WhatsApp, the American company that Zuckerberg’s Meta group bought in 2014 on February 19, 2014 at a staggering $19 billion, has undergone many changes over the years that have either improved or exacerbated the experience of its users. Among the bankruptcy updates, we can also remember the provision to put the application on payment, which led to an obvious negative response from users, so much so that it led to an immediate turnaround by the company.
Until now, WhatsApp has millions of active users every day and is fighting with its competitors by continuing to create new features and positive updates, such as the link that leads to direct participation in calls, without the need to enter contacts in the address book, or the upcoming update. Which relates to increasing the number of users present during a video call.
According to the latest news, a nightmare is about to hit the smartphones of users, as Meta has officially announced that ads will arrive soon on WhatsApp, in order to reverse the negative trend of the shares that the company has been holding over the past few months. .
Thus, the ads will keep the company afloat, offering users personalized ads based on their interests. It is still unclear how this update will be applied, but Zuckerberg ensures that the data in chats will always be completely private and secure.
Ads are coming on WhatsApp
Ads can be seen through banners, during chats, during startup, or they can be present when viewing a WhatsApp status. Unfortunately, nothing is specified in the official press release but users are really afraid that these ads will make it difficult to use chat, worsening the overall experience.
So the Meta team will have to make sure that this update is managed very well, or else there is a risk of more loss of users, who will move to other instant messaging platforms that have been very successful in recent months.
The same personalization that will be used to choose which ads will be included in the app will also be used for the group’s other social networks, Instagram and Facebook. AI will be able to understand user preferences through data collected on the move and their relationships and interactions with other users, for example by exploiting the number of likes people follow. This will certainly ensure greater knowledge of its users in order to ensure targeted advertising, but it is not certain that it will still be well accepted by all.
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