WhatApp, a popular messaging app owned by the Meta group, is also making a conquest of entertainment. As mentioned diverse He will release his first project later this month: a short film with NBA star Giannis Antetokounmue.
In a 12-minute movie called nigga odyssey, the professional basketball player “tells his story by reconciling his roots, place of birth and a sense of belonging to multicultural worlds,” according to the WhatsApp description. The athlete signed a sponsorship agreement with the platform in February of this year.
“Naija Odyssey is a story that reinforces the way WhatsApp helps us embrace our multifaceted lives,” he said. diverse Vivian Odior, Head of Global Marketing at WhatsApp. The short film will be shown on Prime Video on September 21. It will be posted on social WhatsApp accounts, including her YouTube channel, according to the newspaper.
The short film marks WhatsApp’s foray into the field of entertainment, an extraordinary achievement for the messaging app. However, unlike the path tech giants like Apple have taken on original content, nigga odyssey It appears to be a way to promote a brand since Antetokounmpo recently signed a sponsorship agreement with WhatsApp, which is also a novelty for the platform. Messaging.
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