We need to be braver, different and innovative.”
Casper StylesvigChief Revenue Officer of AC Milan, was interviewed by Forbes Coinciding with the release of AC Milan’s popular video game Rocket League: “This is the ultimate proof of the convergence of sports, entertainment, games, fashion and lifestyle: they all intersect. Being able to do this in a game as popular as Rocket League is,” It’s something we’re really proud of. We like to say we want to think differently, we want to do things differently, we want to be different. Ultimately, it’s about getting fan attention and engagement. Not just our fans, but football fans of all levels… We’re offering our services on a global scale, on a huge platform, to a younger audience, and that’s something we really think we can be proud of because we’re a truly innovative club.”
stylesvig Tell Forbes 60% of fourth jersey sales to customers outside Italy and 20% of sales took place in the United States, highlighting the global reach of AC Milan, which Forbes ranked in 2022 as the 14th most valuable club in the world. prove that A 124-year-old club like Milan can still renew itself: “It’s not just a trick for people to buy more products. Because today we can’t deceive the consumer and that’s not the basic idea. But I think it should be seen as an innovative club. Our ultimate goal is to bring the club back to what it was before; we’ve lost our way , maybe a decade ago, but now the club is coming back, being in the quarter-finals in the Champions League, which is our natural home. We tell our story, our brand story, by being interesting both to consumers, but also to other brands. Then we also make sure that That we cater to as many people as possible, as many fans as possible. That’s very important to us. We’re based in Milan, the fashion capital of the world. So when there’s a very fine line between fashion, sports and games today, people tend to be from Football lovers but also fashionistas, gaming enthusiasts… Many clubs launch their fourth kit, but many launches just disappear in all the noise and that’s why you want to stand out.We want to be seen here as a trend-setter, to be ahead of the curve here. we do not want Copy other clubs. We like to do things our way and I think that’s much more important than a few extra dollars marketing that way.”
Where do you hope to see Milan in the digital space in ten years?
stylesvig He stated that the launch of the fourth jersey and the collaboration with the Rocket League “is the first step towards something very interesting that we are preparing at the moment. I can say that we are not only approaching the gaming space, but in general, because we see ourselves as a brand, and not necessarily as a football team … But we’re definitely going to be very innovative in the way we communicate, in the way we move forward. And maybe even braver. Because all football clubs, Milan included, are very careful in the way they do that and I think with other platforms we can To be braver. As a company we must continue to grow. We have been around for almost 125 years but we have to change with the world, which is very important to us.”
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