Waiting for the Salon, Dell Mobile (Episode Two)
A return that has an exceptional character in itself, not only for the quality of the offers and the leading companies, but also for the acceleration that Milanese Furniture Fair will prove to have given to the process of transformation and development of the trade fair event. Salon always showed extraordinary curiosity, availability, openness to discussion, great will and ability to improve and innovate standardized formulas. In these complex years, ideas, research and questions regarding the future of trade fairs have been on the agenda and have led to a concrete revision of the fair format with the aim of being able to continue to generate value for the entire design community. From this positive and constructive energy, the three important innovations of this edition were born: the single exhibition level, with exhibitors moved from the upper pavilions (8-12, 16-20) to the lower pavilions to simplify, improve and enhance the fruit and visitor experience; The new design of Euroluce, which, from a centralized platform, will bring the human and the use of the exhibition back to the center, thanks to a ring road, smart, easy to use, and better connected; The cultural component will be integrated into the Biennale of Light spaces through interdisciplinary and experimental contents, which will range from architecture to art with exhibitions, talks, workshops and site-specific installations.
Here are a few, in preview.
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