Luca Vallotta, President and General Manager of Virgin Active Europe, is really looking forward to reopening 37 fitness centers across Italy. So much so, that it decided to make all facilities available to the community as part of the national vaccination plan. An important message also for the entire sector to show how gyms and swimming pools are not places of infection, but of prevention for the sake of health. We want to help the country get out of the epidemic by speeding up the vaccination campaign. Our centers, which are large in size, served by public transport, with large car parks are ideal places to use for this purpose. We also have access to the medical community we work with. Of course we also intend to start over as soon as possible, since our sector has been one of the worst affected and we have organized ourselves in the best possible way. Our trade association FitComm has opened a discussion table with Minister Giorgetti who knows how important the movement is to the health of Italians as well, and we are waiting for answers soon, ”explains the president of Virgin Active.
Lifestyles have changed profoundly without constantly exercising
The company also requests to be able to include, after the categories considered a priority today, 3,000 people including employees and trainers. Vaccinating staff will allow not only to further enhance safety in clubs upon reopening, ensuring more tranquility for their clients, but also to restore the mental and physical health of Italians, who have been severely tested in the past year. “For us, ‘health first’ is a principle and value that has always been part of our DNA. Physical exercise is now one of the most effective ways to prevent and treat disease, and it is essential for improving the immune system. The last ten, with smart work and closed gyms, it was only through digital training that it was easy to exercise. In Italy, according to experts, the situation is very worrying. Weight gain and loss of mobility with the consequent devastating effects on our society, which in the next few years will affect social and health costs. ”
In preparation for broadcasting new training videos on TV
In recent months, Virgin Active has redeployed digital content to allow its members to continue training available on both the active My Virgin app and partly for free on social media. She is working with multimedia content company Revolution to create other videos specifically for workouts that involve different parts of the body or workouts suitable for pre- and post-pregnancy workouts, which it plans to broadcast soon on TV platforms. Netflix could also be among the hypotheses examined.