Customers line up outside stores before dawn, scrambling, jostling and diving toward the shelves, throngs of kids, as well as adults and some fierce grandparents, to grab a Prime Hydration energy drink touted by two YouTubers. Aldi supermarkets have taken to storm, bottles selling for just over €2 (£1.99) with the drink launched by social media influencers KSI and Logan Paul. The fever was triggered by the usual limited sale” as indeed many of the goods consumed by teens queuing on the street or online to buy and possibly resell. Olajide “KSI” Olatunji and Logan Paul both have millions of followers on YouTube, The duo has already faced each other in the ring.The peculiarity of the drink is that it is “energy”, but it does not contain caffeine, so there are no restrictions for children under 16 years of age.
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