Ubisoft aims for longer games, which could lead to more in-game purchases –

Ubisoft It recently showed a shift in attention to More player participation On the individual stock, in terms of The amount of time Passed, also because it is a parameter closely related to the potential for the public to invest more in it In-game purchases through microtransactions.

Players spent more time in Far Cry 6 than in the previous chapter, with a 45% increase in duration Overall in terms of hours spent on the game in question, which Ubisoft considers a huge success.

Far Cry 6, a scene from the game

Similarly, the Riders Republic also showed a 60% increase in the time players spent on it compared to the previous Ubisoft Annecy game.

In both cases, as an example, the increase in time spent on games led to an increase in PRI, or “Player Recurring Investment”which will basically be how much players will spend on additional content on individual games after the initial purchase.

For Far Cry 6, the PRI increased by 30%, which means that in-game purchases through microtransactions increased by about a third compared to Far Cry 5. This is only one aspect that Ubisoft took into account, but it is likely to be an important component in directions on Upcoming games developmentwhich could focus on increasing the duration to push players into more in-game purchases, which is what live services generally aim for.

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