social platforms It is becoming more and more important in our lives: ease of use, thanks smart phones And the WavedThey are gradually replacing traditional entertainment, such as radio or television. In particular, two separate studies conducted in the United Kingdom and the United States show how Young people prefer TikTok or YouTube to TV.
The first study was carried out by Tik Tok: through a prompt scan to “Young” UK resident, the social network was able to get an idea of the users’ relationship by traditional means. The report mentions that Young people are more interested in scrolling through TikTok than watching a show on TVeven if the viewing time is not very different between social media and TV.
Users between the ages of 15 and 24 spend an average of about 57 minutes per day on TikTok.While They spend an average of 53 minutes in front of the TV.
However, half of the sample said they did Watching less than 15 minutes of television a week. Obviously, the trend is different in relation to over 65who spend an average of more than 6 hours a day in front of the TV.
We remember that for “television” We mean the programs coming from channels “general” (In particular, the report covered some British channels such as BBC, ITV or Channel 4): Using TV to watch streaming shows is a very common practice.
study Pew Research Center Focuses instead on American youth: 95% of 13- to 19-year-olds said they use Youtube As a primary means of entertainmentfollowed by Tik Tok (67%), Instagram (62%) and snap chat (59%). On the other hand, Facebook and Twitter are losing attractiveness to teens, as these two social networks are less used.
For YouTube, 19% of teens said they watch videos “Almost permanently”While 41% said they watch content “several times a day”.
The report then focuses on other aspects: for example, 55% of teens say they spend a good amount of time on social media, while 36% say they spend a lot of time on it. Instead, only 8% said they would succeed “a little bit of time” on such platforms.
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