Street food is a very competitive world and it is natural for owners of vehicles selling food but above all drinks in the state of the day to invent everything really to attract customers.
In the English language there is a perfect term for what we will see today It’s called Guerrilla Marketing ie A type of advertisement intended to shock the buyer by making him not easily forget the brand that caught his attention in such a ridiculous way. It is difficult to describe in a more adequate way the “truck” drinks that we will see today.
As mentioned, street sale Food, drink and beer are not the simplest thing in the world. It is true that the hungry people who show up for sandwiches at 4 am certainly not bothered by an unattractive sign or the like but the owners of the place who may want to display their products on the street tastefully. They must focus heavily on advertising if they intend to make an impact in the audience.
Potential clients of this business, for example, will not forget about something terrible but at the same time a very smart idea that the owner came up with. It all started from an old wagon that was transported for years…another thing. What can I say, if the NAS check passes everything is in order. But it scares us a little…
The owner of the bar known as Il Becchino brewery He decided to take matters into his own hands, advertising his business in order to completely reverse the name of the place. How did he do? Let’s say the idea came from one of the most famous Mercedes-Benz cars of the 1990s. We are talking about the W126, a historic model that was also built in a family environment as in this case.
Bought a brewery owner – stuck tight – previously deserted joke And modified – after visibly sterilized! – To transport typical products from your area and sell them in full street food style. The story has already been reported fb.foxtrota popular Instagram page even among four wheelers enthusiasts.
Between scratching at the bottoms and the other, customers can use this exotic vehicle to sample the premium beer of the advertised venue. Advertising It’s hard to forgetBy the way: We are sure that this image will not get out of your head easily. Opinion? Guerilla marketing in its purest form, as we said!
“Explorer. Devoted travel specialist. Web expert. Organizer. Social media geek. Coffee enthusiast. Extreme troublemaker. Food trailblazer. Total bacon buff.”