The new women’s brand GIRO D’ITALIA that “spins” around the world
Strong global distribution in 5 continents And with the good news of the live broadcast of the final kilometers of the race, on Friday 2 July at 2 pm with a time trial for the team from Fossano to Cuneo, the 32nd edition of the Giro d’Italia Women’s Race begins, a fantastic sporting event in 10 stages until Sunday 11 July , will see 144 athletes from the top 24 teams in the world compete for the 2021 Maglia Rosa, including 9 teams from the UCI Women’s World Team, on the 1,022km course through both natural and artistic beauty. Piedmont, Lombardy, Veneto, Friuli Venezia Giulia.
The most famous competition in the women’s cycling arena, which will return to the UCI Women’s World Tour from 2022, presents itself at the starting line in a completely renewed way, in name and organization, signed this year by PMG Sport / Starlight which has set up television and online distribution in 200 countries of the world, thanks to a collaboration with ASG (Athletic Sports Group) and the important agreement with Eurosport.
Also, it will be produced Coordinating the best of every stage in 50 minutes Which will be broadcast on TV in Italy on Rai Sport HD, in the evening at different times, on Eurosport 1 and on the Internet at tg.la7.it and on Bwin TV, the event’s media partner with Corriere dello Sport – Stadio and Tuttosport. The 50 minutes will also be distributed in simultaneous broadcast (television and digital) across Latin America thanks to Claro TV, in the UK on BBC, in Australia on SBS TV, in New Zealand on Spark Sport, in South Africa on SABC Sport, in the Netherlands on NOS TV, in Romania on SportExtra, while in Asia it will be broadcast on TV in 69 countries by Eurosport. Finally, Rai2 will broadcast a 10-minute summary within the replay of the tour.
“Last year we reached a total audience of over 6 million users. This year, who also consider us at the forefront as organizers, we have greatly expanded the area of potential gatherings, thanks to the global distribution of national and international broadcasters and streaming media like never before – he stated Roberto Ruini, founder of PMG Sport and general manager of Giro d’Italia Women. Furthermore, for the first time we are broadcasting live for the last 15 kilometers of the race, an additional fruitful effort to pursue the goal, shared with FCI and UCI, of giving the utmost importance to a historic sporting event and all of its champions. media – continues Ruini – We have decided to take care of enhancing the role of women in sport, doubling all prize money in general and providing high level hospitality, as well as an appropriate organizational and logistical standard for the top bike chain. With particular attention to issues of safety and environmental sustainability, thanks to the support of the many sponsors and partners who have enthusiastically joined the project.”
The first official date with the Giro d’Italia Women 2021 will be in Cuneo, Thursday, July 1, from 6:30 pm, where the 24 competing teams will be presented.
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