The Campari Group acquires an initial stake of 15% in Howler Head

This process is set with the goal of complete control and simultaneously obtaining the rights to globally distribute the brand of the official whiskey partner of the Ultimate Mixed Martial Arts Championship on the horizon. The Campari Group will be able to acquire 100% of Howler Head through connectivity options based on achieving the brand’s future goals starting in 2025.

Bob Koons KonvitzAnd the CEO, Campari Group (in the picture), commented: “Bourbon whiskey is a pillar of our global priority portfolio, and thus the Howler Head brand is an ideal choice for us. In addition to being a high-quality liquid, the Howler Head brand has built a unique personality and, through its close relationship with the UFC, benefits from a large audience of Fans ready to savor this exceptional bourbon”.

Simon HuntAnd the CEO of Catalyst Spiritshe added: “The Campari Group has a proven track record of building consumers’ favorite global brands; we believe there is no better partner to expand Howler Head distribution globally, and continue to grow in existing markets such as the US, Canada and UK. Great potential yet to be tapped into our full year Second, we are seeing huge demand for this product and see unlimited opportunities for growth as we begin to benefit from the proven distribution capacity of the Campari Group, which features large organized sales and strong relationships with distributors both in the US and globally”.

Dana WhiteAnd the UFC Presidentis over: “UFC is an international entertainment brand that reaches nearly 700 million fans annually. The thing I love so much about this new partnership with Campari Group is that all UFC fans around the world will have the opportunity to sample what I find is one of the The best whiskey ever.”.

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Maggie Benson

"Bacon trailblazer. Certified coffee maven. Zombie lover. Tv specialist. Freelance communicator."

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