The Audi activesphere concept: world premiere in the Cortina

The city of Ampezzo will be the backdrop for the world premiere of the innovative Audi activesphere concept, a crossover born from the confrontation between elegant forms, functionality offered by the unprecedented technology of augmented reality and an extensive digital ecosystem.

Umberto Schiavella


The Audi activesphere concept, the brand’s revolutionary crossover with the four rings, will have its world premiere in Cortina on February 5th. The concept blends style, functionality, technology and 100% electric performance to give life to a unique vehicle designed to experience the thrill of travel like never before. Conceived and designed by Audi Design Studio in Malibu, the Audi activesphere concept is the fourth electric concept in the Sphere family, following the Skysphere Roadster, Grandsphere Sedan and Urbansphere SUV. Cars based on the Ppe platform, i.e. the basis of future home models with the four rings designed to accommodate electric traction with the help of Level 4 autonomous drive systems.

the event

As mentioned, the Audi activesphere concept will be revealed at the global preview on Sunday, February 5 in Cortina. To celebrate the event, the German label will present to the public an exclusive show hosting the contemporary ballads of British musician and songwriter Tom Walker who topped the UK charts with the song “Leave the Light On”. The show, open to all, will always take place on Sunday 5 February at 12.00 in Corso Italia. The event is part of the plan for the development and improvement of the Ampezzo region arising from the collaboration established in 2017 between Audi and the Municipality of Cortina. An exclusive premiere with which Audi confirms its presence in supporting the Cortina as a leading site and laboratory for innovation. In the past, Cortina has been the scene of important debuts and previews as happened to the Audi Q3 concept and Audi e-tron, confirming its fundamental role in the brand’s strategy in our country. The Audi activesphere concept will be on display at Piazza Debona. Thus, enthusiasts will be able to enjoy the latest interpretation of the driving experience born of direct quattro drive and in world premiere. Thanks to the variable body configuration, the sporty version of the Audi activephere concept combines the versatility of a pickup truck, exposing the Audi all-road quattro family to a new dimension.

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Audi and Cortina

Audi has signed an agreement with the Cortina Foundation in the name of official partner. Fondazione Cortina, by creating synergies and opportunities in the region, supports the Queen of the Dolomites in major sporting events to be ready for the XXV Olympic Winter Games in 2026. The German brand is present in the Cortina region with a series of exclusive initiatives and targeted investments favoring a sustainable approach and the use of Meticulous for resources. Innovation, respect for the environment and strong synergy with local excellence have made it possible, together with Enel X Way, to implement an infrastructure of five charging points in Cortina to make available solutions and services for sustainable mobility to all users. Not only that, with Oddi Digital Islands, the House of the Four Rings has developed a project that aims to adopt urban furniture consisting of digital installations located on the streets of the area capable of providing charging points for e-bikes and mobile devices from a sophisticated communication system to interact with the user thanks to the use of visual visions to give life To exchange data between man and the environment in a continuous flow of information. Finally, as the main sponsor of the Audi FIS Ski World Cup, the Ingolstadt-based brand has been heading the World Cup stages in Italy for the twenty-first year in a row, while Audi has been supporting athletes of the Italian Winter Sports Federation for fifteen years. (Fizi).

Audi ActiveSphere Concept

The Audi activesphere concept measures 4.98 meters long, 2.07 meters wide and 1.60 meters high. The luxury passenger cabin is designed for great comfort and maximum connectivity, to be exploited above all during autonomous driving and is the first car equipped with Audi Dimension technology, a system that brings displays and touch surfaces into the driver’s field of view. through augmented reality viewers. The Audi Activesphere is able to change its position based on the type of terrain to be faced. The back area can be converted into an open cargo floor called the “Active Back” at the push of a button. The large wheel arches highlight the presence of the quattro electric all-wheel drive system and the off-road nature of the vehicle. Ground clearance can be increased or decreased by 40 mm from the standard trim to improve off-road handling or efficiency. The quattro all-wheel drive system uses two electric motors at each axle. Total power is 442 hp and 720 Nm of torque, while the 100 kWh battery guarantees more than 600 km of autonomy on a single charge.

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Queenie Bell

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