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The Alpi Initiative: The Irrational Transport Award for Wine from Australia

Sasso del Diavolo of the Alpine Initiative for those promoting the most absurd transport has won this year by big retailer Coop for one of its wines traveling the 20’860 kilometers from Australia to reach Switzerland. sda-ats

This content was published on Sep 02, 2021 – 10:34


The “Sasso del Diavolo” award, awarded annually since 2002 by the Alpine Initiative to those who promote the most absurd transportation, was given this year to large retailer Coop for one of its wines traveling 20’860 kilometers from Australia to reach Switzerland . .

Each bottle of “Penfolds Koonunga Hill Chardonnay” emits 303 grams of carbon dioxide during transportation alone, which is ten times more than the emitted chardonnay in Switzerland. The weight of the bottle also makes the trip, since the wine is not transported in steel tanks and subsequently bottled, defines the alpine initiative. He adds that Cope, as Switzerland’s largest importer of wine, could set a good example.

The “rock crystal” area, awarded for positive behavior, went instead to Revendo, a “recycling” (recycling and refurbishing) company founded in 2013 in Basel. The company buys, tests, improves and sells various electronic devices, such as smartphones and laptops. This extends life, saves resources and also reduces pollution and transportation. In addition to the online store, Revendo now has branches in Basel, Zurich, Bern and Bien (BE), St. Gallen, Lucerne and Winterthur (ZH).

The “winners” of both awards were chosen by a vote of more than 6000 people.

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Earl Warner

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