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Sports and Demand sponsors: “Stop agreements with polluting companies.”

Sports sponsor, Which is an insoluble mixture. But sometimes in stark contrast. At least ideally. This is highlighted by a study that states: “Sport is floating on a sea of ​​high-carbon sponsorships.” The report is titled “Sweat, not oilIt is published by the New Weather Institute think tank, the climate charity Possible and Rapid Transition Alliance.

Automobile manufacturers, airlines and fossil fuel companies outperform Sponsoring sports federations and clubs. Football is at the head of the table, but there is no shortage of it navigation. To realize this, take a look at the just-finished 36th Copa America. In fact, there is a British national team sponsor INEOSIt is only one of the most important companies operating in the chemical sector.

In this regard, he indicated BBCA spokesperson for Ineos responded, “Ineos’ leadership in sustainability has been recognized by Ecovadis, a global sustainability rating agency. Environmental, Ethical, Labor, Human Rights, and Sustainable Procurement audits for Ineos place the company at 4% out of the top 65,000 rated companies. Ineos has been particularly recognized for its environmental performance, reflecting its commitment to achieving the goals of reducing carbon emissions, recycling and a circular economy. Our relationship with our sports teams is more than just sponsorship. They are part of our company. ” But Ineos has always been a company in the chemical sector. It is just one of the many cases that can be found if you go for an analysis The relationship between sports and sponsors.

I am studying “Sweat, not oilHe notes that while sports federations and clubs are committed to taking action to mitigate climate change, agreements that bind sporting realities and corporate sponsors are detrimental to progress in efforts to tackle global warming. There are over 250 major partnerships Around the world among sports groups and high-carbon companies. “Sport is floating on a sea of ​​high-carbon sponsorship,” said co-author of the report, Andrew Sims.

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The study looked at thirteen sports. Football excels at 57 agreements in the world with “not green” companies, ranging from oil and gas companies to airlines and auto companies.

The report also highlights the public health impacts of pollution from burning fossil fuels by comparing it to tobacco, which was banned from sports ads in the UK in 2003. The “new tobacco” for sports sponsorship. Tobacco advertisements have been stopped to protect people’s health. Now is the time for sport to put an end to the care by the major polluters of the health of people and the planet. “

Queenie Bell

"Introvert. Avid gamer. Wannabe beer advocate. Subtly charming zombie junkie. Social media trailblazer. Web scholar."

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