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Sky closes the first quarter of 2021 with revenues rising 10.6% to $ 5 billion

Sky closes the first quarter of 2021 on a positive note. Comcast subsidiary revenue increased 10.6% compared to the same period in 2020Worth $ 5 billion.

Three drivers have supported growth. Rising direct-to-consumer revenue, growth in advertising and content revenue.

Advertising revenue, in particular, increased 3.4% to $ 574 millionThanks to – above all – the high revenue recorded in this segment in the UK.


Read also: SKY is also reorganizing ads: EVELYN ROTHBLUM will be an EVP advertising company in Italy and Germany


Direct consumer revenues, that is, those linked to subscriptions, increased 1.8% to $ 4.1 billion, thanks to an increase in average spending per subscriber.

Finally, the content-related revenue line also closed the three months which recorded + 1.7% to $ 358 million, mainly due to higher revenues associated with sports programs.

In total , Sky subscriptions globally grew by 221,000 to 23.4 million in the first quarter of 2021.

However, at the same time, the quarter is also due to higher costs, to more than $ 4.6 billion (in the same period in 2020 it was $ 4 billion), mainly due to the increase in sports program and production expenditures due to the largest number of events in the period. Considered.

Meanwhile, Sky acquired the rights to the German Bundesliga and the First Division

With Sky’s first quarterly results for 2021 becoming news, the company – when it comes to programming and sports production – He strengthens his football offer by signing another important European-level agreement on the topic of acquired rights.

A few days after the announcement of the rights of the second division football league in Italy for the three-year period 2021/2024, Sky also acquires the rights to the German League for the 2021/2025 season and the Ligue 1 League for the 2021/2024 season..

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Read also: Sky maintains Series B football rights for the third year 2021/2024


On Sky Sport and now it will be possible to experience challenges between the best players in the German and French leagues, which are added to those of the English Premier League in the 2021/2022 season, the UEFA Champions League and the UEFA Europa League and – European Cups Conference – European Cups Conference – League for three Years 2021/2024.

And so Sky has been increasingly emphasized as a point of reference for many great fans of European football. In addition to the live matches, there will also be daily updates on Sky Sport 24, columns dedicated to international football (“EuroShow”), specials and news on skysport.it and on official Sky Sport profiles.

Queenie Bell

"Introvert. Avid gamer. Wannabe beer advocate. Subtly charming zombie junkie. Social media trailblazer. Web scholar."

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