Premium article access and all site content
With a dedicated app, newsletters and live updates.
for a year
1 euro per month
for 3 months
for a year
2 euros per month
for 12 months
– or –
Subscribe by paying with Google
Read the full article and website ilmattino.it
One year for €9.99
1 euro per month for 3 months
Automatic renewal. Turn it off whenever you want.
- Unlimited access to articles on the site and the application
- 7:30 Good morning newscast
- All thematic newsletters
- Insights and live updates
- Live exclusive
It’s not just a good match and a well-deserved scudetto. There’s also the Napoli brand making its way around the world, climbing the ranks, entering the top 20 and even turning out to be the second-ever brand to have grown in value more than all the top clubs this year. Another very important club medal for Aurelio De Laurentiis.
The number emerges from the arrangement »football 50»draw it Brand financing Which annually analyzes under a microscope the 50 most valuable football clubs in the world in terms of marketing. The advisory firm, the world’s leading brand valuation firm, has reported a 31.5% growth for the Blue Club reaching nearly €240 million, moving from 27th to 18th place in the private ranking. An important leap forward from nine places in the standings, as well as a result of 58 million euros more than last year. An estimate of the monetary value of a brand, in this case Naples, is calculated by Brand Finance taking into account financial performance and the power to which fan choices are affected. The consulting firm determines brand strength through an analysis that compares the management of investments affecting image and reputation, return on image and reputation, and relative return on business performance. Not only. The calculation was also made through a sample survey of more than 10,000 fans representing the main European countries, Brazil, China and the USA. But it would be ungracious to ascribe Napoli’s success solely to the influence of the Italian flag—however very important it may be.
The Blue Club’s rise to the top 50 football clubs in the world has much deeper roots. In fact, since Aurelio De Laurentiis took charge of Napoli (19 years ago), the club’s revenue has approached 3 billion euros. The success figures are also recorded by the brand value from 2011 to today which has grown by 275%, adding almost 180 million euros only in terms of brand value.
At the top of the ranking put together by Brand Finance stands out the overwhelming power of Manchester city Posted by Pep Guardiola who passed this year real madrid, with a value of 1.5 billion euros, up 13% from last year. The Champions League semi-final match in which City eliminated the Whites (who are still second in the standings with 1.46 billion and a minus 4% mark compared to the recent past) is likely to have a huge impact. In third place, however, was confirmed Barcelona (1.374 billion). However, he is still the first Italian in the ranking there Juventus. The Old Lady brand remained stable in the eleventh place with a value of 631 million euros. Thanks to a 33% increase, however, the Milan For the second year in a row, it is confirmed as the club with the fastest growing brand in the world (358 million), thus positioning itself from 17th to 15th in 2023. There are only two other Italian teams in the top 25 compiled. By Brand Finance: Inter confirmed their place in 14th place (509 million) and the pleasant surprise of Roma which – behind AC Milan and Napoli – is among the top ten growing clubs in the world. The Giallorossi club moved from twenty-ninth to twenty-first, with a brand value of 204 million euros.
Read the full article
On Il Mattino
“Introvert. Avid gamer. Wannabe beer advocate. Subtly charming zombie junkie. Social media trailblazer. Web scholar.”