From new features for content creators to greater control over user privacy, especially younger ones. These and others are the goals that Instagram has set for itself for 2022. Adam Mosseri, head of the social network of the Meta Group, formerly known as Facebook, talked about them. The focus remains on videos, a type of publication that Instagram has focused a lot on in the past couple of years, and also to counter competing apps, including TikTok, which has relied part of its success on short videos. Mosseri announced that in 2022, Instagram will bring the duration of Stories from 15 to 60 seconds, as well as a series of functions inherited from TikTok, such as comments in Reel, thumbnails that are similar to Stories but have the app dedicated to themselves, and text-to-speech for videos. “We’re going to have to rethink what Instagram really is, because the world is changing fast and we have to change with it.” Mosseri explained that more monetization opportunities for creators will come in the coming months, as well as better privacy management. This last point is in response to the problems highlighted during 2021, due to surveys by former Facebook and Francis Hogan and the Facebook Papers, which have cast significant doubts about the work of Mark Zuckerberg’s products in keeping digital. Safety and health of young children. The first step was to introduce “Take a Break” on Instagram to reduce the time spent on the app. Mosseri testified before the Senate at the end of November. Soon after, the company said it was willing to provide greater transparency over data on how minors use the platform, anticipating the arrival of parental controls, to give parents a clearer view of their children’s online activities.
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