The Coronavirus crisis affected the year 2020, and it had dire consequences on the way of living, work and travel. With full compliance with employee and customer protection regulations, Porsche was able to implement a series of activities and complete 12 months of work in factories and dealerships around the world with events, presentations and celebrations. The year started with a special edition of the Belgian legend of the 992th generation Porsche 911, in honor of Jackie Aix, who was destined to celebrate the 75th birthday of the Belgian racing legend by honoring his contribution to the successes of Porsche in the 1970s and ’80. For the first time since 1997, the A TV commercial broadcast for Porsche during the American Super Bowl featuring a breathtaking chase with the electric Porsche Taycan and nearly a dozen Porsche icons past and present. In February, the GP Ice Race will be held in Zell am See – the home of the Porsche family – for the second time. Porsche Leipzig expands the “refueling” infrastructure for electric vehicles in central Germany with the Porsche Turbo charging system. Become the most powerful express shipping park in Europe. It arrives in March and the Porsche has stopped production due to the Coronavirus. Porsche CEO Oliver Blume is calling for cooperation to overcome the crisis. The company significantly ramps up its social obligations. However, Porsche offers a new generation of the 911 Turbo S, stronger, more dynamic and more comfortable than ever before. The scheduled launch event at the Geneva International Motor Show – which has been canceled due to the pandemic – is being held in fully digital mode, the first of its kind. In April, Porsche Newsroom launched a series of master classes online under the name # GetCreativeWithPorsche.
In May, Porsche restarted production based on location and activity, after implementing strict employee protection measures. Porsche completes three classic sports cars just in time for the summer: after the Coupe and Cabriolet, the third-generation 911 chassis model made its debut with all-wheel drive derivatives, the 911 Targa 4 and the 911 Targa 4S. The preview is organized in web TV format. June marks a special anniversary: the 50th anniversary of Porsche’s first all-out victory at Le Mans. Half a century later, the Porsche Museum presents the winning original car in a special exhibition. The results for the first half of 2020 were announced in July, and Porsche achieved a sales return of 9.9% with a turnover of 12.42 billion euros and an operating result of 1.23 billion euros. In August, another world premiere – a format that has become the standard – of the new and fully revised Panamera generation. With this car test driver, Lars Kern completed a full course of the legendary Nuerburgring Nordschleife in 7: 29.81, setting a new record in the ‘Premium’ category. Porsche is expanding its communications offerings in September with 9:11 podcasts. Sebastian Rudolph, Vice President of Communications, Sustainability and Policy at Porsche AG invited two guests to discuss topics ranging from business and society to sport. Endurance racing fans will be pleasantly surprised because the 24 Hours of Le Mans takes place the weekend of September 19/20. The race ends with the Porsche Dempsey-Proton Racing customer team on the podium. In October, the Porsche plant in Leipzig celebrated its 10-year anniversary in the production of hybrid cars, an activity that began with the Cayenne S Hybrid. The decision to produce the next-generation Macan as an all-electric variant was also announced in Leipzig. Porsche completes the new Panamera product lineup with three new models: the Panamera Turbo SE Hybrid, the Panamera 4E Hybrid and the Panamera 4S. Titled “Porsche Unseen”, in November the company is showing its debut designs for 15 prototype cars manufactured from 2005 to 2019 that the public had never seen before. The Porsche GT has achieved maximum success in its most recent round of GTLM-class for the IMSA WeatherTech SportsCar. Finally, in December, along with Siemens Energy and a number of international partners, Porsche AG announced that it was developing and implementing a pilot project in Chile to produce climate-neutral synthetic fuels (e-fuels). Finally, Porsche AG’s executive committee has given the green light to develop a prototype for the LMDh, a endurance racing car based on future regulations that will go into effect in 2023.
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