Cremona – “Aura” means “the elderly are a resource to be fed”. The abbreviation was invented by Lorenzo MorelliAnd
After the age of 75, a sharp decline in nutrient absorption occurs. Hence the idea of finding a way to treat baked goods, bars and beverages so that they can have properties that facilitate the absorption of nutritional properties that the body can no longer hold on its own.
Emeritus Professor of Microbiology at the University ofCatholic Universitysums up an innovative project in both proposal and implementation methodology: to find the right foods, specifically designed and invented for people over 75 and to do so to maintain an appropriate and controlled nutritional practice. The project has received funding of five million euros from the Ministry of Enterprise and Made in Italy and includes, in addition to Cattolica, the companies Rivoltini, Teracell, Panificio Cremona and Harg. “It all starts with a scientific awareness: after the age of 75 there is a sharp decline in nutrient absorption,” Morelli says. Hence the idea of finding a way to treat baked goods, bars and beverages so that they can have the properties that facilitate the absorption of nutritional properties that the body can no longer hold on its own. La Cattolica has put its research expertise, the companies that have joined the project, and the characteristics of their production, in reference to the network of interaction it finds in Agora NetworkAs its environment for comparison and convergence between companies, the needs of regions, our present and our research ». Agorà Network is an initiative born from the territory, because Established as part of the Agro-Food Factory Agreement between the Catholic University, the Municipality, the Chamber of Commerce, the Province and the Diocese of Cremona through the Gregorio XIV Institute of Education and Culture.
The halo – whose operational meeting took place yesterday in Cattolica – promises to be A unique experience and above all in terms of creating a series of products that can restore balance to the nutritional needs of the independent and non-hospital population over 75 years of agewithout giving up the pleasure of food. “The university is looking forward to the research and the companies that have the potential to do it: We will all move together to create food prototypes that will be tested to understand the effect it can have on the physical deficiencies that occur with age,” he continues. We have focused specifically on the factors that lead to weaker muscles and the immune system. The Covid experience has highlighted our fragility, and the need to care for the most vulnerable. And in this context, not only the Aura project stands out, but also the Cremona Be care project: everything is linked to the well-being brand and awareness of the aging population that needs attention to maintain a high quality of life ».
«Aura is one of the projects born in the network Agorà – notes Massimo Rivoltini -. Agorà is a continuation of that pioneering and important experiment for us entrepreneurs that was Cremona Food Lab. Entrepreneurship and local development are built through true synergy, and mutual listening.” Morelli notes: «We were stunned by the Cremonese companies response. A sign of the long positive wave left by the Cremona Food Factory project in the region. In a short time, ten challenge proposals arrived, business innovation design ideas that we collected and presented to the students.” The halo is one of them.
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