Today, the rebranding process, led by the United Kingdom, kicks off simultaneously in the United Kingdom, Italy and Ireland.
NOW TV today unveils its new identity, rejuvenated look and feel. The new name NOW reflects its essence: superb simplicity combined with pure entertainment. Users can join Sky Live Streaming to enjoy popular movies and TV series, some of the most popular programs in the world, Sky Original productions, and major sporting events either on the air or on demand. An elegant green color spectrum identity that uses graphic illumination on the letter “O” in the center of the logo and opens a new portal to the world of NOW entertainment, at the heart of the brand. The renewed identity is also reflected in the personality and personality of the brand, which changes its stature and welcomes entertainment enthusiasts as members of a large community. Led by the UK, the NOW rebranding takes off simultaneously in the UK, Italy and Ireland.
Now UK managing director Marina Storty commented: “It has always been the home of high-quality entertainment, and the evolution of our brand ensures that no one misses their favorite entertainment. By moving from NOW TV to NOW, we combine entertainment premium quality with sheer simplicity. An ideal destination, as well as a community ready to welcome all those who love good entertainment. “
Claudia Avanzi, Managing Director of NOW Italia commented, “I am proud to be able to reveal our new brand identity today. It is an important day that marks the first step towards NOW’s evolution and represents our ambition to become always a plus destination for high-quality entertainment enthusiasts. The first of a series of major innovations to arrive in the coming months. From today, accessing streaming service content is easier. NOW is also available on many Amazon Fire TV devices, notably the Fire TV Stick, Fire TV Stick Lite and Fire TV Stick 4K Thanks to Alexa integration into the Fire TV Stick, customers can find NOW simply through their voices, by saying “Alexa, open now” or by using the search space.
In addition to Amazon Fire TV devices, it is now accessible from smartphones, tablets, PCs / Macs, smart TVs, game consoles, and televisions. The full list is available on the site. Joining the NOW community is easy with entertainment cards and movie passes in the monthly editions and sports cards in the monthly or daily editions. For new members, the Cinema and Entertainment Pass subscription is valid for 3 euros for the first month instead of 14.99 euros.