It is the location in Cesenatico, one of the greatest cycling hearts in all of Romania, which opens a leading Eurosport venue in 54 different countries starting from Sunday 10 April 2022. Then there are the landscapes and Nove Colli – the most famous Granfondo from Italy and closely related to the region that Cross it – and which will become the protagonist during four Nordic classics on the channel most followed by all sports and cycling enthusiasts: thus Romania set off at the Amstel Gold Race on Sunday 10 April, in Paris Roubaix on Sunday 17 April and again in Freccia Vallone On Wednesday 20 April and finally at Liegi Bastogne Liegi on Saturday 24 April.
Unprecedented, prestigious and large-scale promotion that combines local marketing, sports, culture and tradition. The Nove Colli is, in fact, the perfect cross-section for everything that represents the cycling world in Cesenatico and throughout Romania. The site was created in synergy by Visit Romagna, the Municipality of Cesenatico and Nove Colli in a unity of intent that led to the result of this great prestige, raising the level of the district to 360 degrees in one of the most desirable stages in the region’s world of sports linked to television.
The 54 countries to be broadcast are Albania, Andorra, Armenia, Austria, Azerbaijan, Belarus, Belgium, Bosnia, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland, Ireland, Israel, Italy, Kazakhstan, Kyrgyzstan, Kosovo, Liechtenstein, Lithuania, Macedonia, Malta, Moldova, Monaco, Montenegro, Morocco, Netherlands, Norway, Poland, Portugal, Romania. Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Kingdom, Vatican.
words of Mayor Matteo Gozzoli; Counselor Jaya Morara; By Chiara Astolfi of Visit Romagna and Andrea Agostini, President of Fausto Coppi. “I am convinced that the identity of Nove Colli is closely linked to Cesenatico and the same is true of our city: the Granfondo photos are the best opportunity we have to promote the entire world of cycling in the region and everything we do in terms of sustainable mobility and sports. It is a job we have been doing since before the state Health emergency with the idea of making Nove Colli and bike tourism more global. I am passionate about cycling and I am excited about the idea of seeing protagonist Cesenatico with a commercial during the most amazing spring races. I thank Visit Romagna and Fausto Coppi with whom we have collaborated in such a productive way,” the Mayor said. Matteo Gozzoli.
“This spot is central to everything we do to promote Cesenatico. The world has changed in recent years and tourism has also seen a small revolution: the world of digital and television images is an increasingly important medium and this is the spot that has been seen all over the world that will help us make Cesenatico more famous. In In 2021, we were the most popular tourist destination on social networks and we want to continue in this trend”, commented consultant Jaya Morara.
“The Nove Colli is the oldest Granfondo in the world and it seems so wonderful that this spot is broadcast during the classics of the great tradition, especially Liège Bastogne Liège which all fans know as Doyenne (Dean, Editor) of Cycling Races. It is a bond that makes us proud and makes a place in its own historical way. The specials for the whole city are even more fascinating. Our race has a grim trajectory consisting of short and steep climbs very similar to those in the classical valleys and so I think this is an important combination. Promoting the Territory is an essential component of our race and I am happy with the cooperation and support of Visit Romagna and the Municipality of Cesenatico”, In the words of Andrea Agostini, President Fausto Cope.
“The campaign on Eurosport channels is part of a wider internationalization process on which we have been focusing our efforts for several years in cooperation with APT Servizi Emilia Romagna, which consists of educational and press tours organized in the region “door to door operations” to meet with journalists, sports clubs and tour operators on site (eg in Austria, France, Netherlands, Sweden, Denmark, England, etc.), for press events such as coordinating the cycling competition in the new European media expected at the Italian Cycling Festival in September. Competitions are an essential element of the tourist offer, they allow you to reach enthusiasts, convey messages about the organizational capacity of the territory, allow you to develop synergies with the semi-professional or professional world, allowing you to convey the unique values of the strength of the Nove Colli, as well as in the experience of promoters for ten years, is n and the unique shape that allows you to go from the sea to the heights of our hills in a few kilometers, opening the way for cycling in the interior,” commented Chiara Astolfi of Visit Romagna.
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