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Nike Air Max ‘Skepta’ | Sideways

MarkingAir Max Day 2021 shoes, We decided to deepen a project Nike Collaborating with the different aspects of street culture, as well as giving us silhouettes that we will hardly forget, collaborate with Skepta.
It was originally released in 2017 and in various versions in later years, the Nike Air Max “Skepta” It represents one of the most popular forms of collaboration ever between a celebrity and a brand.

Joseph Junior Adenuga, known professionally as SkeptaBorn on September 19, 1982 in Tottenham, North London. He is a British-Nigerian rapper, songwriter, and producer, whose taste for music and fashion has led him to create some of the most iconic collaborations in the past five years.

With the arrival of success, Skepta began collaborating with Nike Sportswear Transform his passion Air Max In a unique collaboration.

Nike Air Max "Skepta"

Air Max 97 Ultra 17

In September 2017, to launch the Air Max 97 Ultra and to celebrate the 20th anniversary of iconic design by Christian Treser, Skepta and Nike organized an event inspired by the Moroccan markets in an underground space in London.
The London rapper designed his Nike Air Max 97 Ultra 17 with Morocco in mind, using the 1999 Nike Air Tuned Max as an extra inspiration, adding iridescent elements throughout the silhouette.
Regardless, the link to the latter model is much deeper, in fact, Skepta himself said that Tuned Max was the first shoe that saved money to buy and wanted to translate that nostalgia into his innovation.
The result was an entirely new version of the Air Max 97 with a copper-coated polyurethane detail, with hints of rose-gold leather paired with a black grille and mesh. Swoosh Updated instead of the usual embroideries.

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Starting at the top, the shoe features a rose gold color and a live sulfur upper inspired by Skepta’s travels to Morocco.
Cross-stitch embroidery appears along the heel and pull-loops are a nod to the sporty style of Morocco, with the collaboration of the SK Air brand. Additionally, Moroccan motifs have been incorporated as additional detailing on the upper, tongue and lining, while the special logo is included. “Sk” In the form of electrical outlets in the UK the Air Max TN brand is respected.
Ultimately, strong yellow works its way inside the Air Max unit, along with a classic black rubber outsole that supports the entire chassis.

Nike Air Max "Skepta"

Air Max 97/ BW

A year later, the artist decided to take two legendary drawings by Tinker Hatfield and made a mixture of them. Following the theme of connected culture, this time he built on her relationship with Paris (one of the first places it penetrated outside the UK) and created a bridge with London.
Linked by train, the two cities are among the European capitals of elegance, and are united by Nike Air Max 97 / BW SK by alluding to the tricolor, but it more deeply honors the cultural legacy Nike Air Max BW has left in both places.

Skepta in particular has a close relationship with Paris and its street culture, which is why the colors of the French national flag adorn the top.
Another reason he wanted to work with these two photos was Dizzee Rascal, as he wore a pair of AM BWs on the cover of his debut album. Boy in da Corner.
The distinctive red and blue elements combine the air units and SwooshWhile spotted laces, partially perforated tongue and slippers with logo SK Air Add some liveliness to the look.
Finally, an interesting detail to note is the mesh tongue, pierced with holes inspired by the iris, which winks at the patriotic flower of France.

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Air Max Deluxe

Skepta’s Nike Air Max Deluxe was designed in two different ways but released to the public only in the black version, and it pays tribute to the role New York has played in his career as an artist and rapper.
After releasing his song “this is not me” On June 8, 2014, New York City became an important starting point for Grime’s global push.
This Nike Air Max Deluxe SK shoe epitomizes its relationship with the city as it has been welcomed with open arms by fans, friends and family.
This reinterpretation of the 1999 Nike Air Max Deluxe shoe features details inspired by long nights spent on the city streets. On the inside of the shoe there is a written inscription “Never sleep on a tour”, A spirit that fueled the pace of Skepta’s work.

The woven top, in predominantly black, features white strokes throughout its composition, inspired by the VHS static aesthetic featured in the award-winning video “this is not me”, While the final nod to the song is the release date printed on the outside of the sneaker.
Additionally, TPU inserts, lace up supports and collar cushioning add additional comfort, while 3M reflective detailing, chrome tongue, Sk-Air branding and branding add Swoosh Beaded on the toe finish the upper part.
The entire design is finally completed with Skepta infused air cushioning, a full-length visible air unit, black foam midsole and rubber outsole.

Air Max Tailwind V

Skepta’s fifth collaboration with Nike, scheduled for 2021, is an amazing combination of the original Air Max Tailwind 5 and Tailwind 5 Plus, from 1999 and 2000, respectively.
In addition to the technical features, it also implements distinct designs and trims on each model along with the Skepta branding. SK Air.

Standout details include black TPU and leather cage that flank the red and black colored base from edge to side walls, as well as incorporate Swoosh Silver and chrome.
A dynamic zigzag fabric stretches from the midsole up, but the defining elements on the shoe are the tongue, heel and collar, iridescent 3m in length.

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A small excursion on the occasionAir Max Day 2021 shoes, As part of a project that we hope will continue for a long time but is a real success for the time being, especially among true Air Max fans.

Credits: Emmanuel ArcaAnd the Ricardo Romani

Queenie Bell

"Introvert. Avid gamer. Wannabe beer advocate. Subtly charming zombie junkie. Social media trailblazer. Web scholar."

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