Economy

New Image: Casey’s Reveals New Logo

Ankeny-based Casey General Stores unveiled a new logo on Thursday, changing the image for the first time in 52 years. “For half a century, Casey’s motto has been a beacon of good food, comfort and community in the lives of the neighbors, friends and family that our committed team members serve every day,” said Darren Ribeles, Casey’s CEO. “Embracing that heritage, we are proud to remain at the heart of every community we serve because we offer guests and communities more reasons to shop at Casey’s.” The new look features the iconic and familiar barn with white lettering in a different font. The company said modern looks arrive as Casey essentials to expand with improved online ordering and delivery services and on-board pickup. “From our stores to our menu to our digital site, Casey’s chief marketing officer, said Chris Jones, Casey’s chief marketing officer, delights our guests in new and exciting ways.” Our new slogan takes this a step further by reflecting who we are and what we stand for in a simple, more modern, recognizable and familiar way to all. Our Guests. ”The company said a new store in Ankeny would be the first in the company’s 16-nation region to display the new signage. Casey’s will begin launching a new brand across more than 2,200 convenience stores and its online channels.

Ankeny-based Casey General Stores unveiled a new logo on Thursday, changing the image for the first time in 52 years.

“For half a century, Casey’s motto has been a beacon of good food, comfort and community in the lives of neighbors, friends and family that our committed team members serve daily,” said Darren Ribbles, CEO of Casey’s. “Embracing that heritage, we are proud to remain at the heart of every community we serve because we offer guests and communities more reasons to shop at Casey’s.”

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The new look features the iconic and familiar barn with white lettering in a different font.

The company said modern looks are arriving at the initial Casey to expand with improved ordering and delivery services over the Internet and on the sidewalk pick up.

“From our stores to our menu to our digital experience, Casey delights our guests in new and exciting ways,” said Chris Jones, Casey’s Chief Marketing Officer. “Our new motto takes this a step further by reflecting who we are and what we stand for in a simple, more modern way that is recognizable and familiar to all our guests.”

The company said a new store in Ankeny will be the first of its kind in the company’s 16-nation region to display the new signage. Casey’s will begin launching a new brand across more than 2,200 convenience stores and its online channels.

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Thelma Binder

"Explorer. Devoted travel specialist. Web expert. Organizer. Social media geek. Coffee enthusiast. Extreme troublemaker. Food trailblazer. Total bacon buff."

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