Netflix gets into Fitness: The Nike Training Club Courses arrives December 30th

Netflix has it I found another slide to expand on: that Fitness courses. From December 30, they will be in the catalog 30 hours of content exercises in multiple languages Nike Training Club, a fitness platform/app with courses in different disciplines (from yoga to HIIT), a competitor if you like Apple Fitness Plus or Peloton. You can also set different types of goals in Nike Fitness, but you don’t need Nike’s specialized physical products. Most courses don’t even require you to have specific tools and equipment.

Netflix says that for now at least the episodes will be released in two tranches: the first will arrive next week, and the second at an unspecified point in 2023. In the first tranche we’ll have a total 46 episodes divided into five sessions:

  • Kickstart Fitness with the Basics (13 episodes)
  • 2 weeks until a stronger core (7 episodes)
  • Fall in Love with Vinyasa Yoga (6 episodes)
  • Hit and Force with Tara (14 episodes)
  • Feel Good Fitness (6 episodes)

It’s not hard to imagine Netflix seeing a Great potential for this part. It is increasingly common to watch a show, movie, or other type of content while exercising on a treadmill or stationary bike. More and more gadgets of this type are offering some kind of system to facilitate this – from a simple stand for your electronic devices to a compact tablet/monitor. However, switching through Nike can be beneficial for both – Netflix does not have to invest in producing original content and can rely on the prestigious name of Nike, while Nike can find a new channel to promote its services and find new users.

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Phil Schwartz

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