A future as a premium brand alongside Alfa Romeo and DS. The first step in re-launching Lancia Passes from one of the pillars of the past, that Ypsilon This led to a decline in sales of the Turin car plant even when there were no other options in the range. Thanks to Stellantis, Lancia now has a chance to take off again, With confidence in a rebirth based on models and platforms also shared with Biscione and the French brandThis is reflected in what Luca Napolitano, CEO of the Italian automaker, said a few weeks ago.
“There are all conditions to look to our future with optimism and passion – The new CEO confirmed Lancia – And let’s start 2021 with an important new: the new Ypsilon, which has been the subject of deep and targeted interventions. And so the new Ypsilon becomes incredibly sleek, sophisticated and contemporary. From the point of view of elegance, the new grille along with the new DRL LED headlights give it a fresh expression, which seems to be smiling into the future. From a technological point of view, we find a radio with a 7-inch touch screen and renewed motors all EU6-D Final allowing for fewer emissions and more concern for the environment, and thanks to the new cabin filter – which is able to retain particles and allergens – which helps to keep the interior environment clean. Increased attention and care for those on board. So 360 ° Sustainability, which is an expression of contemporary, is one of Ypsilon’s new values. “
Stratos ‘glimpses behind Carlos Tavares at Stellantis’ first press conference so it could not be a simple pitfall but a clear indication of the group’s desire to also focus on a brand that has fallen by the wayside in recent years for several reasons. In the coming months, with the first industrial plan, the strategies for Lancia’s future will also be clearer.