More than 10 thousand groups on Facebook, legal action begins

Fake reviews (in Amazon stores in different countries, including Italy) were presented in groups for money or free products.

Everyone at least takes a look at the “stars” before buying. One can doubt that all the reviews are honest and truthful (find here A guide with some suggestions) But the phenomenon of fake comments seems to go beyond some synthetic opinions of friends or fans of the brand. Amazon actually announced that it had sued my managers More than 10,000 groups on Facebook Trying to organize fake reviews from Amazon vs. money or free products.

More than 10 thousand combinations

So the dimensions of the phenomenon will be large. According to Amazon, these groups were created to provide misleading reviews on stores in various countries, including the United States and Italy, as well as the United Kingdom, Germany, France, Spain and Japan.
Amazon remembers that a file Policies Fake reviews are prohibited and more than 12,000 people work worldwide to protect customers, brands, sales partners and store from counterfeiting, fraud and other forms of abuse, including fake reviews. Social media is also being monitored, and since 2020 the Amazon Meta has reported more than 10,000 fake review groups – more than half of the groups have been deleted. But it is from the nature of these phenomena that closed groups are sent by other names or perhaps on other platforms, less interactive than requests to close, Like Telegram.

A group with more than 40,000 members

One of the groups identified in the suit is the “Amazon Product Review”, which was important More than 43,000 members andEven, at Amazon’s request, Meta wiped out the group earlier this year. Amazon investigations revealed that the group’s administrators tried to hide their activity and evade detection by Facebook, in part by obfuscating messages in problematic sentences.
“Our teams block millions of suspicious reviews before customers see them and this legal action is another step toward exposing offenders operating on social media,” he said. Darmish MehtaAmazon Vice President of Partner Services Sales. “Proactive legal action against attackers is one of the many ways we protect customers by identifying these individuals as responsible for illegal activities.”

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July 19

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Thelma Binder

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