Tue 6 Sep 2022-17: 03
Stadium events: More technology for a better on-site experience
New Oracle Scan
Rome, 6 September. -According to a new survey by Oracle Food and Beverage (the division of Oracle that deals with vertical catering solutions), consumers around the world – and Italians are no exception – are betting on technology to improve their stadium experience, taking advantage of mobile devices and innovative environments such as the metaverse.
For example, 56% of Italian sports or entertainment goers would like to pre-order food and drinks to avoid queues and reduce waiting times, and 54% think it would be great to be able to interact with their favorite Metaverse teams and artists.
“Fans and stadium goers want the best of both worlds, real and virtual: they are looking for the excitement of watching a live show, but they want the convenience they already experience in other aspects of their lives such as ordering takeaway,” he said. Simon de Montfort Walker, Senior Vice President and General Manager, Oracle Food and Beverage. “If, on the one hand, providing an interactive experience is a challenge for the operators who operate these structures, on the other hand, the growing expectations of fans have required us to bring innovation and digitalization into the traditional field of stadiums.”
The survey, conducted by research partner at Oracle Untold Insights, titled “Playground Without Borders: Stadium Technology and Trends in 2022 and Beyond,” included 5,640 consumers in May 2022 in 11 countries: Australia, Brazil, China, France, Germany, Italy, Mexico, Spain, the United Arab Emirates, the United Kingdom, and the United States.
Technology for an exceptional experience before, during and after the match. From stadium entry to player performance stats, stadium goers want technology that allows them to maximize their on-site experience.
54% think it would be great to be able to interact with their favorite teams and artists in the metaverse (for example, with behind-the-scenes virtual tours or stadiums, meetings, merchandise purchases, etc.) Millennials feel this desire (66%) and families (62%). 46% said they would like to use their fingerprint instead of their ticket to enter the stadium. 34% (as first preference) would like to view sports stats through their mobile device. 60% of participants are interested in receiving special offers for pre-match activities.
Speed and digital convenience conquer the masses. Even in stadiums, there is a shortage of personnel; Fans believe the service is getting worse and expect the technology to speed up procedures and reduce wait times. 39% are frustrated by the long booking queues. 53% would prefer a more flexible and independent digital experience than interacting with employees during live events in stadiums. 56% liked the idea of pre-ordering food and beverages for pickup at a specific time. 32% of people would pay extra to pre-order a meal if it meant a shorter wait.
“Today’s fans expect an experience that goes beyond the game. They are looking for great food, friendly service, and engaging promotions, and we hope this will win their favorite team a win,” said Bill Schloff, Senior Vice President and Chief Information Officer for the San Francisco Giants. These experiences, from the moment a fan starts planning his trip to Oracle Park. For example, more and more fans are avoiding queues by ordering food on their mobile devices, so that they do not miss any action on the field. Oracle technology helps us bring these offerings to life and continually envision how we can improve our fans’ experience.”
Robots in sports: enemies or friends? The survey also showed that not all fans agree on the controversial topic of switching to robotic referees and refereeing systems in various sports. While many seem indifferent, the cheer for or against robots largely depends on which geographical region they’re from: 42% of fans globally hate the idea (53% for Italy), while 29% love it (23% for Italy) and 29% are indifferent (24% for Italy). At the top of the “haters” ranking are Germany (58%), Italy (53%), Spain (52%), Australia (50%), France (48%) and Brazil (44%). Meanwhile, China (54%) and the United Arab Emirates (53%) like the idea of robot rulers.
To see how Oracle POS technology and restaurant business analytics are helping stadiums, visit Oracle Food and Beverage.
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