Montebelluna, export in great strides. The sneaker zone returns to racing thanks to quality, innovation and the cycling sector

Once again on the upside and on a positive note, the Montebellona footwear and sports discipline is experiencing a splendid resumption after a year marked by the difficulties and hurdles related to the pandemic.

In the first half of 2021, there was actually a strong recovery in exports over the same period in 2020: +22% for footwear and +20% for sports items. The main port markets are France, Germany, the United States, Spain and the United Kingdom, which account for 50% of the region’s total exports.

The data appeared on the occasion of the presentation of data processed by the Economic Observatory of Sportsystem at the headquarters of Museo dello Scarpone. We wanted – explains the head of the homonymous institution Andrea Barriotto – Revitalizing this essential tool of economic policy and planning, with the support of Intesa Sanpaolo and the Treviso-Belluno Chamber of Commerce, through their Study and Research Centers. The observatory will become permanent on a six-month basis, to allow businesses and especially public institutions to have an accurate and timely thermometer on the economic trend of the area.

The region includes 17 municipalities with about 570 production companies employing about 6,300 employees, mostly in the manufacture of sports shoes for cycling, motorcycles, trekking, outdoor skating, roller skates (60% of employees) and sports items.

The density of companies and specializations allows you to get all the elements of the supply chain within a radius of about sixty kilometers, from design to details in various materials; Thanks to the quality and innovation of products, the region has established itself in foreign markets both in the sports footwear sector (more than 1 billion euros in exports in 2019),
And in the sporting goods sector (306 million euros, or 27% of total exports).
National Sporting Goods).

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67% of shoe manufacturers in the region have invested abroad, and some countries like Romania have become not only producing but also logistic platforms for eastern markets.

The losses recorded in 2020 due to Covid-related restrictions were largely offset, albeit with different dynamics: growth in footwear and sporting goods exports (+21% on average) did not allow a return to 2019 levels (-10% in comparison), in The cycling segment almost doubled movements (+84.6% year-over-year and +78% in 2019). In general, the region’s exports between January and June 2021 reached an export level of 710 million euros, an increase of 0.7% over the first half of 2019: sneakers weigh 508 million euros, and thanks to strong growth in Poland and the United States, Russia and Serbia, they were able to compensate The decline in sales in the United Kingdom, Spain and France.

(Photo: © Reproduction Reserved).

Queenie Bell

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