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Milan, the brand operates: first in Italy and among Italians in the United States and China

The YouGov study confirms the leadership of the Rossoneri brand among our local clubs and in the most important foreign strategic markets

Gravity and tradition especially abroad. AC Milan is the most famous Italian football brand in China and the United States. It was revealed by the ‘FootballIndex’ study published by YouGov, an international research group that analyzes various aspects of football branding. Milan, between Beijing and Washington, came first among the Italian teams, followed by Inter, Juventus and Roma. Most followed ever? United in the United States and Real in China (where the Rossoneri are third). Rossoneri first, therefore, also in Italy.

growth

In the past 24 months, AC Milan has consolidated and increased its international appeal. Thanks to the results on the pitch, of course, we are back in the Champions League after seven years of absence and now in first place in the league, but also abroad. Strategic vision, innovation and emotional engagement with fans have contributed to the growth of the AC Milan brand in the two major countries. Here are the details: compared to the 2020-21 luxury, in Italy, the Rossoneri moved from 20.9 to 21.2. In the US, on the other hand, back in one year, it went up from 3.1 to 5.9. High by nearly three points. The eighth team in the overall standings after United, Real Madrid, Manchester City, Liverpool, Chelsea and Bayern. Inter is the tenth, and Juventus is the twelfth. Rome closes in the fourteenth place.

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Values

Finally, in China, last year’s premium class (15.3) was confirmed. Milan is the third Italian team ahead of only Real and Barcelona. Inter is fourth (12.6, an increase of 0.4). Juventus eighth (10, down 0.9). Roma is in thirteenth place (6.1 against 5.7 last season). FootballIndex examines in detail the aspects that build the strength of the football brand, or the health index of the brand mentioned above in the ranking consists of some indicators such as perception of clubs: quality of players, technical staff, management management, cheering culture, traditions and expression of a compelling game.

Queenie Bell

"Introvert. Avid gamer. Wannabe beer advocate. Subtly charming zombie junkie. Social media trailblazer. Web scholar."

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