Lotus is opening a new style center in the UK to further use technical forces in defining its new range of electric models and more. Become the Geely Design Center in Warwickshire Lotus Creative Technology Center Co., Ltd., entirely dedicated to the British sports manufacturer’s cars, and is part of the Chinese Galaxy Geely.
the New study Directed by Ben Payne Which is collaborating with Hethel’s Lotus Style Center led by Russell Carr in developing new models, from the electric Type 132 (the first Lotus SUV in history) to the Sport Type 133 that will have a curvy four-door coupe architecture to compete with the Porsche Taycan and Audi e-tron GT Even the built-in Type 134.
Supervised by Peter Horbury
« Philosophy of Lotus Tech Creative Center Limited Inspired by the mindset of startups Creative Agencies: Open-minded, progressive and pioneering. Our vision is to bring ideas to life by bringing together different creative minds that are able to come together and empower each other, beyond the structures and processes of classic cars,” said Ben Payne.
The work of the Design Centers will be coordinated by Peter Horbury, the former Head of Design for the entire Geely Group who returned to Europe from China in September 2021 with a new role (Vice President Design Lotus) for Supervising the new models of the English factory. “The two centers are already working with other Lotus facilities around the world, such as the Lotus Tech headquarters in Wuhan, China, and the Lotus Technology Innovation Center in Raunheim, Germany,” Horbury said.
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