Linda Iaccarino, the new CEO of Twitter

Announcement Twitter’s new CEO, Linda Iaccarino, can only connect with Elon Musk’s “Twitter,” who since taking over as the platform’s new owner and CEO hasn’t stopped talking about him over unpopular (but necessary) options like employee cuts and imposing monthly subscription blue checks for verified accounts. . A new CEO was appointed in the air, and the choice fell on a manager with proven experience in media, online advertising and e-commerce.

A New Yorker of Italian descent, prior to his new position at Twitter, Yaccarino worked for nearly 12 years at NBCUniversal Media, A group of entertainment and content production companies where he led advertising activities and alliances. The director is also a member of the nonprofit Advertising Council, which in the United States relays public service communications to governmental and non-governmental agencies.

“I am delighted to welcome Linda Iaccarino as the new CEO of Twitter!Elon Musk wrote on his page, immediately confirming what the division of roles would be. The new CEO “He will focus primarily on business operations, while I focus on designing new products and technologies.”The tweet continued.

The new CEO’s response is ready:Your vision has always inspired me to create a better future. I look forward to helping bring this vision to life on Twitter and transforming this company together! ”

As many have noted, Yaccarino’s biography is an indication of how he made a career Advertising Perhaps it should remain Twitter’s main source of income even after the Elon Musk-engineered transformation. The entrepreneur aims to create one comprehensive platform “super apps” Which will include different applications and functions, from messaging to e-commerce. Musk’s recent AI startup could be an important tool in the game.