“Modern” is not the key word, from the design to the decomposed logo, here it is Throw The future and its characteristics are also very clear in the style statement Bor + Ra zero. The new will come in the next few years Lancia Ypsilon (2024), then in 2026 the time will come for that Lancia Aureliaa Class C electric SUV. Finally, the new car will arrive in 2028 Delta.
Lancia belongs to the group of premium brands, which, together with DS and Alfa Romeo, sail around the periphery of the Stellantis Group.
Luke Napolitano Emphasize how the renaissance of the brand will be based on keywords such as passion, Italian elegance. During the Lancia Design Day, from the Reggia di Venaria, the initiatives that will lead to Lancia becoming a brand even outside the automotive periphery are reviewed: accessory lines, merchandising, important collaborations such as the one with Cassina and an appointment at Milan Design next spring week already fixed.
The new style
Directed by the designer team Jean-Pierre Bloy He proposed, in Lancia Pu + Ra Zero, style ideas that reinterpret classic features, making them up-to-date. The “cupFrom the grille as LED stripes, then enveloping, sinuous and smooth surfaces define the volumes of the concept, until it closes on a sharp tail, where the focal point is the light clusters. It takes rounded lines that were, among others, from Lancia Stratos. These are solutions destined to be found in future models for the brand.
The details are humorous
More teasers accompany Design Day launch In the background, among the flashes of what will be interiors with sustainable materials (Ypsilon 2024 will already have 50% of the materials used for the interior from sustainable sources) and others linked to the design of the rims between classic and modern, three pillars. There is a much more concrete concept than the Lancia Pu + Ra Zero statement that will soon be discovered.
a Concept It shows a façade with square solutions, a thin strip of full-width LED lights, then one side crossed by a double undulating rib at the base of the windows – the belt line – and one down.
Luca Napolitano pointed out the 5 points that will be Lancia’s words: quality, electrification, sustainability, marketing in Italy as well as 5 other European markets and a new distribution model. I am waiting for the latter which will further deepen your online shopping experience.
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