The collaboration between Kinto and Lega Serie A has been renewed. The global mobility brand of the Toyota Group, which deals with leasing, car sharing and car assembly solutions, confirms its interest in the world of sports. The partnership between Kinto and Lega Serie A, which will thus reach its third year in a row, is expected A series of initiatives including the supply of a hybrid fleet of Toyota and Lexus carsbut also activities designed for the masses and aimed at sustainability.
Toyota and Lexus, hybrids for Serie A events
Kinto was launched to ensure flexible and sustainable mobility solutions, offering various services such as Long-term rental of Toyota and Lexus cars, car sharing and car pooling, but also short-term rental and micro-mobility solutions, including integrations with public transportation. The renewed cooperation with Lega Serie A includes the provision of some of these services during the most important sporting events organized by the series. especially, Kinto will offer a fleet of ten Toyota and Lexus vehicles, all with full hybrid technologyin events such as the EA Sports Supercup and the final of the Italian Frecciarossa Cup, but also the award ceremony for the winning team in the Serie A TIM Championship.
But that’s not all: among the activities that Kinto has planned, there are also some aimed at fans: on the occasion of the Italian Cup final, someand initiatives to support spectator travel to make it as sustainable as possible, while making use of integrated mobility services. The goal, to reduce emissions of carbon dioxide and other pollutants, is shared by Kinto and Lega Serie A.
Kinto and Serie A aim for sustainability
Also this year Lega Serie A and Kinto renew their partnership Under the banner of shared values of sustainability, accessibility and concern for the environment – He made it clear Louis Deservo– CEO of Lega Serie A – Cooperation takes on greater value at a historical moment when energy issues are increasingly topical and alternative solutions aimed at saving and respecting the planet are needed. Together with Kinto We will offer innovative services that allow fans to access Lega Serie A events in an ecological and sustainable way“ DeSiervo said.
“We are very happy to renew the partnership with Lega Serie A e We are proud to support this esteemed partner as well this sporty season On the path towards more sustainable and innovative mobility – he added Mauro Carroccio– CEO of Toyota Financial Services Italia and CEO and Chairman of the Board of Directors of KINTO Italia – Our ambition is to deliver a mobility experience that is simple, reliable and sustainable, allowing everyone to move around safely and without barriers. We are convinced that presenting our mobility vision to the many enthusiasts who follow Lega Serie A sporting events every year can contribute to creating a better society“ Carroccio concluded.
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