Italian horse racing on the international Sis podium thanks to IRw and Mst
Some Italian horse racing conferences will land on the platform Sports information services which offers flat racing to expand its international content offerings. Satisfaction with our home operators saw that service provider Live betting offers 1,435 races a year – With horse racing held three times a week – a show that greatly increases the production of SIS.
The aim is to increase betting opportunities for operators, with the racing integrated with British and Irish evening matches in the summer months.
SIS Head of International Horse Racing, Conall McSorley, commented: “The addition of first-class Italian content underscores our goal of providing operators and their customers with the widest range of betting opportunities from around the world 24/7. Italian racing is on an upward trajectory, and with quality racing on track, we are We are confident that operators and bettors will respond positively to this addition to our content offering.”
In detail, the procedure will include the race from IRW (Italian Racing in the World) – Merano, Pisa, Rome, Treviso and Varese, plus Agnanoin collaboration with the Italian broadcasting and betting company, Media systems technologies (MST).
“We are excited to partner with MST and SIS. He stressed that this agreement will guarantee a global audience for the Italian flat racing content represented by IRw, ensuring a high quality racing show for the SIS network. Elio Bottaso, President, IRw. The company confirmed that it aims to increase the volume of events for its operators in order to “significantly increase revenue”.
MST’s Head of Operations and Business Development, Michele Rosie, added:It is fantastic that we have signed this agreement that anchors the Italian circuit offering represented by MST within such an important group and brings our racing product to a significantly wider audience.”
On top of that in racing, SIS signed its biggest business deal of the year so far last month, in partnership with Ladbrokes and operator Coral, Entain until 2030.
The deal covers distribution of live racing content via satellite and IPTV until December 2028, including the Milton Keynes-based provider group. 30,000 sets annually from 170 international racetracks.
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