IMG and Rovio expand partnership with Angry Birds
img Appointed as exclusive publishing agent for the popular Angry Birds series, to expand the already existing global representation agreement with the brand’s parent company, Rovio Entertainment.
This is the first time that the licensing and location-based consumer and entertainment product rights of the Angry Birds brand have been consolidated under a single global agency. IMG will look to expand the franchise’s existing publishing schedule, which includes regional deals with Penguin puffin for kids North Publishing House Storytelwith new global and regional deals for books, comics, audiobooks and activity books featuring the brand’s beloved characters.
The new agreement builds on the success of the existing partnership between IMG and Rovio Entertainment, which has propelled Angry Birds to one of the world’s most iconic consumer brands. Recent successes include a range of sporting and lifestyle goods for kids Venomwith marigolds Mighty Mojowith clothes Four seasons And a set of children’s headphones with powerlux.
Given the Angry Birds 15th Anniversary in 2024, The two companies are also collaborating to grow the brand’s global footprint through location-based experiences. Last year, Immersive Gamebox launched a large-scale, immersive Angry Birds gaming experience in more than 20 locations across the US, UK, UAE and Germany, while SCG will open an Angry Birds-themed café in New York this year.
“We are excited to extend our partnership with IMG to include the Angry Birds copyrighthe declared Hanna Falkiabane Nucala, Head of Brand Licensing at Rovio Entertainment. “We’ve built a great relationship with the agency over the past few years and with their deep understanding of the brand and our vision, it’s only natural that IMG should also represent Angry Birds Publishing. Additionally, with over 25 offices around the world, we are confident that IMG is the ideal partner to help with the global expansion and growth of our publishing program.. “
Adam SteeleAdded, Senior Licensing Manager at IMG:Since joining forces in 2020, Angry Birds has been one of our most engaging partners, and we’re thrilled to help them build a robust and diverse licensing program that reflects the fun genes of the game. We look forward to using our global network and experience to bring a range of creative and engaging products and editorial experiences to this great brand and its fans.“.
IMG’s Angry Birds representatives will be at the upcoming Bologna Toy Fair and London Book Fair. To schedule meetings or for more information about licensing and publishing opportunities with Angry Birds, visit www.imglicensing.com/clients/angry-birds.
source: Rovio Entertainment
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