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From Doha to Australia, the opening of the new Replay

Asolo-based Replay, an Italian luxury denim brand with exports accounting for around 92% of total sales, asserts its identity as a global brand and ambassador of style and know-how made in Italy – by 22 new international openings among single-brand storesa corner and in-store shop since the beginning of 2021. In addition to the recent opening in Doha, where the brand opened a 136 square meter store in Vendôme Mall, a new reference destination for luxury shopping, Replay has also opened in Egypt, South Africa, Dubai, Hungary, Serbia, Russia, Singapore and Australia .

More than 2,000 additional square meters of exhibition space have been arranged in the most important cities between Asia Pacific, Europe, the Middle East and Africa, to strengthen the brand’s position on a global level.

Matteo Senigallia, CEO of Fashion Box SpA commented: “We are very satisfied with how our plan to expand distribution is progressing because we are growing in a healthy and organic way focusing on developing new markets as well as strengthening existing ones. Today we are present on all continents and we are working to increase our capabilities in areas of greatest interest.”

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Earl Warner

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