Sky today announces a new multi-year renewal of the partnership with Formula 1 which strengthens Sky as the official broadcaster in all countries where television is present. So, in Italy, Formula 1 will be on Sky for another 5 years, until 2027, with all racing weekends exclusively, from free practice to Grand Prix, on Sky Sport F1 and broadcast on NOW, with a selection of GP also. TV8. In Italy, the Formula 1 on Sky story will continue to lead, with technology studies, GP also in 4K, superb commentary skills and extensive coverage on Sky Sport 24 and on the Sky Sport digital and social platforms. With news, clips and in-depth analysis, to tell everything that is going on around the world of Formula 1. The agreement also extends to Germany (2027) and the United Kingdom (2029).
Stephen Van Rooyen, Executive Vice President and CEO, Sky UK and Europe: Every race. Every moment. Every evolution. Everyone lives exclusively on Sky for years to come! Formula 1 continues to break ratings records on Sky, with millions of people watching F1 in every country Sky is in, ratings driven by the presence of younger fans and female fans, Which is fantastic for this sport. More than 80 countries will be able to continue to enjoy first-class coverage and the full Sky Sport treatment dedicated to one of the most exciting sports in the world.”
Marzio Pirelli, Executive Vice President of Sports at Sky: “Formula 1 is a pillar of Casa dello Sport. It is a franchise within the Sky Sport and Sky offering. It is content that engages the families of our subscribers, increasingly global (24 GP) with iconic personalities and venues. It is an honor to be able to guarantee another 5 years of adrenaline and the passion of so many From fans who choose to experience the feelings of the Formula 1 World Championship on Sky Sports every weekend. With this prestigious renovation, Sky is investing in fast-growing and increasingly attractive sports content. We will do this with the distinction of our press team and with a high-tech story, to make our subscribers feel right at the center of the best viewing experience possible.”
Stefano Domenicali, President and CEO of Formula 1: “We are extremely proud of our long-standing partnership with Sky and pleased to announce that we will continue to work together, with a very important commitment from Sky. Since the beginning of our relationship, we have both been committed to bringing the fun, excitement and stories of Formula 1 to our traditional fans, while engaging a new and more diverse audience. Formula 1 has experienced We have been growing exponentially in recent years and I can’t think of a better partner to continue to reach our fans with dedicated, expert and in-depth coverage.Not only does Sky offer live fan coverage, but also a range of behind-the-scenes access and content that brings F1 to life.We are excited about the future of the partnership and the journey Formula 1″.
Ian Holmes, Formula 1 Director of Media Rights and Content Creation: “Since Sky joined Formula 1, the scope and quality of F1 content has continually increased. This new agreement with Sky reflects our long-standing partnership and shared ambition to grow Formula 1 towards spectators and new markets. In recent years, we have gone back to historical places like Zandvoort and introduced exciting new races. Like Miami and of course Las Vegas next year. I am delighted that Sky is still by our side in this exciting era for our sport.”
Thanks to this partnership, Sky at the group level also contributes to the spread of Formula 1 to a new audience that, compared to previous seasons, has a larger number of women and youth. In all countries where Sky is present, the 2022 season has already broken public records. In particular, in Italy this year there is an average audience growth of 20% compared to the 2021 season, and the Grand Prix in Saudi Arabia last March was the most watched GP in the history of Italian pay television, with an average of The number of viewers is one million and 937 thousand spectators. Moreover, on Sky and TV8, the Italian Grand Prix of Monza in September saw 4 million 781 thousand spectators with a share of 39.9%.
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