Ferrari I decided to start a collaboration with LoveFrom, the new company he founded johnny ive, the famous designer who worked extensively with him An apple He was responsible for the evolution of the iPhone and Mac over several years.
No details were disclosed about this cooperation, that is, we do not know exactly what Jony Ive and Marc Newson will be working on, but these are important introductions within the team of Ferrari collaborators, which will clearly go beyond the motoring world for “new creative projects with Exor in the luxury business”.
In short, what is certain is that Eve will continue to design Expensive items, perhaps now a lot more than before, considering that it has officially entered the realm of “luxury”, where it can be quite comfortable.
Yves’ role will also be particularly significant as he will join the board of Exor Partners, the holding company that operates Ferrari and other brands of the Agnelli family.
According to reports from the Financial Times, there is a possibility that this collaboration will focus on designing new Ferraris, and possibly The first electric Ferrari In progress at Maranello, which is supposed to arrive in 2025.
Effective way, love from He may have also gained some experience in this field with Apple’s popular electric car project, which appears to have fallen into a stalemate recently, with the departure of director Doug Field. It is not excluded that Yves and his comrades will be able to bring the experience gained in designing electric cars directly to Ferrari, and provide support to the Maranello designers.
Remember that Jony Ive officially left Apple in November 2019, while continuing to collaborate with the company as an external consultant with LoveFrom.
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