Facebook stops paying US publishers for content
Meta news is no longer a priority. At least in America
Meta has begun warning several US publishers that it will not renew contracts to pay for content that has been resumed in the Facebook News tab. This is reported by the Axios website in the USAeffectively proving a rumor that has been circulating around Menlo Park for several weeks.
Users don’t search for news on Facebook
Mark Zuckerberg’s empire is committed to refocusing its business, including the metaverse, more space dedicated to videos – even at the risk of dissatisfying Instagram users – and, in search of agreements with broadcast and sports companies, has already made it clear that it will not consider news a priority. Now we turn to the de facto methods.
“A lot has changed since we signed agreements three years ago to test the introduction of additional news links on Facebook in the US,” a Facebook spokesperson told the site.
“Most people don’t come to Facebook for news,” he added. “As a company, it doesn’t make sense to invest excessively in areas that don’t align with user preferences,” he commented.
Agreements are still valid in other countries
The deals in question in America are worth more than $100 million, and include publications such as The Wall Street Journal, The New York Times, and WAPO.
The cuts (at least for now) only affect US publishers, while deals in countries like the UK, France, Germany and Australia remain unchanged.
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