Marco Coletta – September 30, 2022 – 12:10 pm
Sky and F1 have renewed their partnership that began in 2013, which will run for another five seasons until the end of 2027. Contracts in Germany have also been extended until the same year and the UK until 2029.
Sky Sport will continue to be the Italian home of F1 for another five seasons. This morning came the announcement of the agreement reached between Liberty Media and Sky Europe which led to the extension of the contract already in place in all markets in which the broadcaster is present. So until 2027, not only will Italy continue to exclusively broadcast all F1, F2, F3 and Porsche Supercup races, but Germany will continue as well. However, in the UK and Ireland, the new agreement will be longer, with a contract that also includes the 2028 and 2029 seasons.
With F1 on Sky, subscribers will continue to be able to follow the Grand Prix on the go thanks to Sky Go or with the NOW broadcasting platform, plus there will be a selection of races that can be followed live on digital land. to TV8, as well as Imola and Monza clips that must be clearly broadcast by law.
“Every race. Every moment. Every evolution. All live exclusively on Sky for years to come!” – is a comment Stephen Van Royen, Executive Vice President and CEO, Sky UK and Europe -. Formula 1 continues to break records for ratings on Sky, with millions of people watching F1 in every country where Sky is located, ratings driven by the presence of younger fans and female fans, which is great for the sport. More than 80 countries will be able to continue to enjoy first-class coverage and the full Sky Sport treatment dedicated to one of the most exciting sports in the world.”
“Formula 1 is a pillar of Casa dello Sport. It is a privilege within the Sky Sport and Sky offer. – he claims marzio Pirelli, Executive Vice President of Sports at Sky -. It’s content that engages our subscribers’ families, the increasingly global (24 GP) with iconic characters and places. It is an honor to be able to guarantee another 5 years of adrenaline and passion for the many fans who choose to experience the feelings of the Formula 1 World Championship on Sky Sport every weekend. With this prestigious renovation, Sky is investing in fast-growing and increasingly attractive sports content. We will do this with the distinction of our press team and with a high-tech story, to make our subscribers feel right at the center of the best viewing experience possible.”
“We are extremely proud of our long-standing partnership with Sky and are pleased to announce that we will continue to work together, with a very important commitment from Sky. I have announced Stefano Domenicali, President and CEO of Formula 1 -. Since the beginning of our relationship, we have both been committed to bringing the fun, excitement and stories of Formula 1 to our traditional fans, while engaging a new and more diverse audience. Formula 1 has experienced tremendous growth in recent years and I can’t think of a better partner to continue reaching our fans with dedicated, expert and in-depth coverage. Sky not only offers live coverage for fans, but also provides a range of behind-the-scenes access to the content that brings F1 to life. We are excited about the future of the partnership and the Formula 1 journey.
“Since Sky joined Formula 1, the scope and quality of F1 content has continually increased – he added Ian Holmes, Formula 1 Director of Media Rights and Content Creation -. This new agreement with Sky reflects our long-standing partnership and shared ambition to grow Formula 1 towards spectators and new markets. In recent years we have gone back to historical places like Zandvoort and introduced new and exciting races like Miami and of course Las Vegas next year. I am delighted that Sky is still with us in this exciting era for our sport.”
Sky also emphasized how his commitment has resulted in F1 spreading to an increasingly diverse audience, with more women and more young people starting to follow the sport, not only in Italy but in all the countries where the broadcaster is. In addition, the 2022 season has already broken audience records with an audience increase of 20% compared to 2021 and with the Grand Prix in Saudi Arabia last March becoming the most watched event in the history of Formula One in the history of pay TV. The Jeddah race won by Max Verstappen saw one million and 937,000 spectators, while the Italian Grand Prix three weeks ago attracted 4.7 million spectators between Sky and TV8, with a share of nearly 40%.
Cover Photo: average F1
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