Formula 1 and Sky Group will jointly produce the first broadcast of F1 For children on the occasion of this year’s Hungarian Grand Prix. The project will target audiences in the UK and Germany and includes the creation of a custom international feed, with custom graphics, sound effects and special features, along with augmented reality on select camera angles. All of this will improve broadcasting for a younger audience.
In the UK, Formula One Juniors will be presented by Nico Rosberg and Danica Patrick alongside Sky Kids hosts Braydon and Scarlett and go-kart driver Zack. Over the course of the race weekend, some of the kids will have the opportunity to try their hand at various TV roles, including interviews with their favorite drivers and other big names in the paddock, presentation activities with Natalie Pinkham and the Sky Sports F1 Team, and live commentary during the race.
In Germany, Sky Deutschland is holding an open call for emerging talent between the ages of 10 and 14 who will be invited to take part in the ‘Sky Next Generation’ programme, which will also include use of the F1 feed dedicated to special editorial content for a younger audience. .
Ian Holmes, Director of Media Rights and Content Creation for Formula 1, said: “We want to make sure that our fans of all ages can enjoy and fall in love with Formula 1. Working with our longtime partners at Sky on this project to appeal to a younger audience is very exciting. This is a first for motorsport and I’m delighted to see the drivetrain come to life.” life and watch the next generation of presentation talent.”
Former F1 World Champion and Sky F1 presenter Jenson Button said: “We are very excited to offer the next generation of F1 fans a platform to showcase their passion and enthusiasm for the sport as F1 continues to grow in popularity with younger audiences. We may well find the next Crofty or Naomi Schiff.”
Charlie Claassen, Executive Vice President Sport Sky Deutschland, said: “With Sky Next Generation we have done a real pioneering job in football broadcasting and have shown that we at Sky are brave and also ready to rethink our broadcasts and go in other directions. The response to the first production of Sky Next Generation from our viewers has been overwhelming, so we are now taking the next step With the first broadcast in Formula 1. And I’m sure young motorsport fans will also be delighted..
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