New long-term contract asks for Australian tennis and extended discovery of Australian Open partnership for another 10 years
Discovery Sports announced today that it has reached an agreement with Tennis Australia to broadcast live and exclusive the Australian Open on European soil until 2031. The long-term agreement, which begins in 2022, includes all written and digital rights and continues to expand the cooperation between Eurosport and the first Grand Slam tournament. For a tennis season that has run for 25 years now, with the first Australian broadcast open in 1995. As part of a ten-year deal, Discovery will use its beloved global channels, platforms and brands. , including Eurosport and Discover Live +* – the home of virtual reality entertainment – to bring the Australian Open to an ever larger and wider audience. In addition to the great game of tennis, Discovery will partner with Tennis Australia a wide range of lifestyle and entertainment content to tell more about rich tournament stories and go beyond just the sport. Renowned worldwide for its non-fiction and non-fiction content spanning diverse and globally popular categories such as Home, Adventure, Travel, Food, Nature, Environment, Science, Discovery and Australian Tennis aiming to engage the entire audience at home in order to help grow the tournament over the next decade. Eurosport will also retain exclusive rights to AO’s inaugural events on a pan-European basis, including the Adelaide International ATP Tour, providing players from around the world with basic training ahead of the Australian Open in Melbourne.
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Andrew Giorgio, President of Discovery Sports: “We are thrilled to partner with Tennis Australia and deepen our relationship with them about what is one of the crown jewels of the tennis season. We have an incredible tradition of providing tennis coverage to a wide audience who can enjoy Grand Slam events at our platforms, covering all the important stories on and off the court on any platform. People choose it to watch the tournament.”
“Expanding our long-standing relationship with the Australian Open means we can go even further, using the full scope and power of Discovery’s global channels, platforms and brands – including Eurosport and the streaming discovery service. + – to work with Tennis Australia and reach new audiences, About new and different stories, playing an even more important role in helping to grow this tournament.”
Craig Tilley, CEO, Tennis Australia, and Tournament Director, Australian OpenHe added: “For over 25 years, Eurosport has helped showcase the best of the Australian Open in Europe, and we are thrilled to extend and expand this historic partnership.”
“We look forward to bringing our innovative coverage to life through Eurosport, Free Discovery, TV subscriptions and many other online destinations, and to tell players’ stories on and off the field in January and all year long.”
During the 2021 Australian Open, there was a record audience for the live streaming service Eurosport, via the Eurosport app, with a 36% increase in video start-ups compared to 2020 and an 84% increase in minutes watched compared to 2020. Significant increases in unique visitors for channels Digital Eurosport, also reported on platforms during the Australian Open (+61% vs. 2020) with significant increases recorded in the UK (+244% vs. 2020), in Italy (+90%), Germany (+53%) and Spain (+25%). Discovery currently broadcasts the US Open on Eurosport and discovery+* live across Europe (excluding UK and Ireland).
* Discover+ is available in Denmark, Finland, Italy, the Netherlands, Norway, Sweden, Spain and the United Kingdom.
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