March 20, 2023 – a quality agreement, a combination that has a great symbolic meaning: le Italy and Esselunga national football teams They will face the next few years together, buoyed by the affection of millions of enthusiasts who follow the world’s most popular and beloved sport. Italy.
The partnership between Esselunga and the Italian Football Federation was announced today at the Federal Technical Center of Coverciano. Under the agreement, the Italian large-scale retail chain will support all national teams: the Azzurri and Azzurri, youth teams, futsal, beach soccer and eSports.
Roberto Silva, Chief Marketing Officer and Customer Officer at EsselungaHe commented:We are really happy to be able to accompany the Azzurri in the challenges of the coming years, with all the strength of our employees and customers who will be with us, match after match, to cheer on Italy. Sport is passion, commitment, dedication and values that inspire our company every day. Esselunga is proud to be Italian, and with this partnership affirms its mission of excellence, just as the national football teams represent Italian sport par excellence.“.
Giovanni Valentini, FIGC Chief Revenue OfficerHe stated:We are proud to present the partnership between the national teams and Esselunga, for the values that have always accompanied the brand in its relationship with customers and with the people who are part of the company. Its Italian identity and interest in selecting the highest quality products from our country were decisive factors in connecting Maglia Azzurra with Esselunga.
Together, I am convinced that we will be able to pass on important messages for a healthy lifestyle to young people, through the right choices in nutrition, which is one of the issues that FIGC is committed to, especially in the popular age groups.“.
Sporting activity and a balanced diet are essential to promoting and maintaining a healthy lifestyle and inspire many of Esselunga’s initiatives. decision to join Italian Football Federation Responds to the desire to give a new impetus to the increasing fame of Italian products in the world.
Esselunga, former sponsor of CONI And the next Winter Olympic Games in Milano Cortina 2026, it continues its path of supporting sport, a passion that unites all of Italy to the Azzurri.
reference point in the large-scale distribution sector in our country, Esselunga is internationally recognized. Today, the group, a manufacturer and distributor, has 25,000 employees, 5.7 million loyal customers and more than 180 stores.. Its story begins in 1957 in Milan with the opening of the first supermarket in Italy: the promotion of the region and the centralization of Made in Italy, essential for all national sports teams, have always been the prerogative of the company.
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