The multi-year agreement provides for Haaland, 20, to join Hyperice as a brand ambassador and investor representing the first Norwegian stake in a company.
As part of the deal, Haaland will support Hyperice’s push in markets such as Germany, Spain, Italy, Portugal, France and the United Kingdom. The duo also plan to collaborate on original content that will help educate both athletes and fans about the importance of recovery and mobility.
“I’ve used Hyperice recovery tools before and after games for years to keep me in shape and to compete at the highest level,” Haaland said. “It’s amazing to be part of their illustrious list of world athletes because Hyperice Technology not only helped me reach the top of football, but kept me in shape as well.”
Haaland, who also has a sponsorship deal with US sportswear manufacturer Nike, has risen to prominence since entering the scene withRB Salzburg (A team belonging to the Austrian Football League) during the 2019/20 UEFA Champions League. He then moved to Borussia Dortmund, where he scored 53 goals in 56 matches, including 25 this season.
In Collaboration With Hyperice, Haaland He joins a star-studded roster of athletes who have invested in the company, including Naomi Osaka, Patrick Mahoms and Ja Morant.
Jim Heather, CEO of Hyperice, added: “Erling is not only one of the best soccer players in the world, but he is also a leader and inspiration for young athletes around the world. We are proud to have Erling at Team Hyperice as an investor and as our guide to global football to drive innovation and performance for years to come.”.